Comments on: The Dark Knight Viral: Why So Serious? Case Study

By: Where is the World Going in 2011? | Jo Weston

Where is the World Going in 2011? | Jo Weston — Sat, 04 Feb 2012 01:53:33 +0000

[...] the real world. Examples of this include Secret Cinema and movie release campaigns including the Dark Knight and District 9. We will see this get bigger in scale and more creative next [...]

By: Creating Buzz without Causing Offence « zeitgeist and stuff

Creating Buzz without Causing Offence « zeitgeist and stuff — Mon, 04 Jul 2011 10:29:19 +0000

[...] film marketing is therefore one of the places you are more likely to come across viral efforts. Triumphs include The Dark Knight, which won an award at Cannes Lions in 2009, and the campaign for the excellent film Inception, [...]

By: Dexter ARG Campaign Kicks Off Season 5 | Digital Buzz Blog

Dexter ARG Campaign Kicks Off Season 5 | Digital Buzz Blog — Mon, 09 Aug 2010 12:08:18 +0000

[...] even build a special slasher app so you could create a signature Dexter cheek cut.We all remember The Dark Knight ARG Game launched at Comic-Con last year don’t we? That was Amazing. Share This Digital Buzz [...]

By: The New Crowd Film « Social Media Library

The New Crowd Film « Social Media Library — Tue, 27 Jul 2010 12:16:31 +0000

[...] post about Lynch I believe the area of social media-orchestrated film-making (as opposed to the highly impressive Dark Knight viral alt-community publicity campaign of 2008 which utilised forums to orchestrate real [...]

By: Owen Richard Kindig

Owen Richard Kindig — Wed, 01 Jul 2009 18:23:52 +0000

As a viral campaign, amazing and impressive.
As for the social implications of the story, that’s another matter…

By: Dark Knight. Dark night? « Ztoryteller

Dark Knight. Dark night? « Ztoryteller — Wed, 01 Jul 2009 17:42:29 +0000

[...] “Why so serious?” you ask me? [...]

By: Digital Buzz: Dark Knight « Marie Elizabeth

Digital Buzz: Dark Knight « Marie Elizabeth — Tue, 30 Jun 2009 14:43:07 +0000

[...] check it out here: http://www.digitalbuzzblog.com/the-dark-knight-viral-why-so-serious-case-study/ [...]