This is The Dark Knight Viral “Why So Serious?” Case Study. The “Why So Serious?” campaign won the Cannes 2009 Cyber Grand Prix in the viral category. It was a huge global success, with over 10 million unique players participating! It was created by 42 Entertainment.
[...] check it out here: http://www.digitalbuzzblog.com/the-dark-knight-viral-why-so-serious-case-study/ [...]
[...] “Why so serious?” you ask me? [...]
As a viral campaign, amazing and impressive.
As for the social implications of the story, that’s another matter…
[...] post about Lynch I believe the area of social media-orchestrated film-making (as opposed to the highly impressive Dark Knight viral alt-community publicity campaign of 2008 which utilised forums to orchestrate real [...]
[...] even build a special slasher app so you could create a signature Dexter cheek cut.We all remember The Dark Knight ARG Game launched at Comic-Con last year don’t we? That was Amazing. Share This Digital Buzz [...]
[...] film marketing is therefore one of the places you are more likely to come across viral efforts. Triumphs include The Dark Knight, which won an award at Cannes Lions in 2009, and the campaign for the excellent film Inception, [...]
[...] the real world. Examples of this include Secret Cinema and movie release campaigns including the Dark Knight and District 9. We will see this get bigger in scale and more creative next [...]
[...] con la promoción de productos audiovisuales. Desde los ARG (juegos de realidad aumentada) de The Dark Knight o Dexter, hasta las campañas de True Blood y Game of [...]