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This is The Dark Knight Viral “Why So Serious?” Case Study. The “Why So Serious?” campaign won the Cannes 2009 Cyber Grand Prix in the viral category. It was a huge global success, with over 10 million unique players participating! It was created by 42 Entertainment.
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July 2nd, 2009 at 4:23 am
As a viral campaign, amazing and impressive.
As for the social implications of the story, that’s another matter…