In a ploy to land meetings with the right executive creative directors in Melbourne, Australia, Andrew Grinter and Lee Spencer-Michaelsen decided take job hunting to the next level. The young creative duo went on a URL buying spree, obtaining available domains matching the select ECD names. Those domains were held for ransom.
The pair mailed mysterious letters driving the ECDs to their digital ransom note. The demand was simple: “arrange a creative meeting or else the site gets it” (no cops allowed). In the most daring move of all, Grinter and Spencer-Michaelsen actually showed up to meetings wearing ski-masks — and terrifying receptionists throughout Melbourne.
We are seeing more and more of this aggressive digital approach from young creatives looking to get their foot in the right doors. And it’s apparently working. The duo has reported landing gigs at DTDigital (part of Ogilvy Melbourne).