The Coca-Cola Zero Video Puzzle

Fri, Feb 17, 2012
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Coca-Cola Zero have released a new TV Commercial… Who cares, you’re all digital people and this is a digital blog right?! Well, what if you turned that TV commercial into an interactive video puzzle online? Would you try to solve it? When you see this, I bet you would…

The Coca-Cola Zero Video Puzzle challenges Facebook fans to solve the puzzle in the fastest possible time, but to do so, you’ll need to watch the add a few times, infact, the campaign had users watching the ad an average of 23 times while they tried to solve the puzzle.

A very cool way of getting fans to interact with a brand TVC online… created by e-dologic Israel.

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    Posted by: Aden Hepburn

    3 Comments For This Post

    1. Davey B Says:

      What is this? Has to be the worst summary video of anything I’ve seen.

    2. Dan Says:

      My company has been doing this for years inside social; looks like Coke’s creative agency took it from our presentation! 10/10 for originality

    3. Eugene Says:

      Oh Come mon.
      http://www.thisshell.com/
      Exact rip off.

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