(5 votes, average: 4.40 out of 5)
I stumbled across this presentation on Slideshare, while it’s long at 160 slides, it’s well worth the read if you’re even remotely interested in branding or brand building. But while I’m talking about Slideshare, don’t you think there should be a voice over with their presentations? There are so many great presentations that I’d kill to hear the elaboration on each slide from the speaker, key information that the world never gets to hear, lost to a flat digital slide in such a tech savvy age!
[...] The Brand Gap, Marty Neumeier, Neutron LLC [...]
For a “branding expert” you sure blew it. Look at slide (or page) 56. Is that the way Porsche is spelled? Porshe? Hahaha. Remind me not to hire you for branding help.
Correction, it’s slide #53
Mike M’s comment reminds me of an advertising mentor of mine who once said, when speaking of how to evaluate creative concepts, “Look for what is strong before you point out what is wrong.”
Mike, I feel for you if you could not find one iota of something insightful in Marty’s 160 slides. It must have been such a waste of your time …
[...] recently came across a presentation regarding The Brand Gap. Here’s some of the main points I pulled from [...]
[...] mcq.sagepub.com/content/18/3/307.abstract digitalbuzzblog.com/the-brand-gap-presentation/ digitalbuzzblog.com/how-to-build-brand-you-your-personal-brand-online/ [...]