Bpost is the largest Belgian postal service, and is increasingly being challenged with free-shipping alternatives and couriers gaining traction with online shoppers. So bpost opened a live-streamed pop-up store in the center of the capital, stocked with must-have items, from smartphones to designer coffee-makers. But the only way to buy them, was online, where everything was auctioned and once sold, the item was immediately picked up by a postman, right in front of the webcam, and delivered 24/7 with tracking stats to prove how fast bpost really is.
Created by the guys at TBWA Brussels. (thanks Rindert)