The research conducted by StrategyOne between February 24 – March 8, 2010. Surveyed 3,100 respondent 8095ers (those born between1980 – 1995) in eight countries: Brazil, Canada, China, Germany, India, Italy, the United Kingdom and the United States. Three hundred interviews conducted per country, U.S. as an exception with 1,000 interviews.
The study focuses on some important questions like; How the Millennials connect with brands? How they use technology to build their networks and share information? How they make purchasing decisions?