The 8095 Exchange Report

Wed, Oct 20, 2010
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An insightful research from Edelman and StrategyOne about The Millennials, Their Actions Surrounding Brands, and the Dynamics of Reverberation.

The research conducted by StrategyOne between February 24 – March 8, 2010. Surveyed 3,100 respondent 8095ers (those born between1980 – 1995) in eight countries: Brazil, Canada, China, Germany, India, Italy, the United Kingdom and the United States. Three hundred interviews conducted per country, U.S. as an exception with 1,000 interviews.

The study focuses on some important questions like; How the Millennials connect with brands? How they use technology to build their networks and share information? How they make purchasing decisions?

You can check out the 8095 tumblr page or download the study pdf. here.

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