I love the thought process behind this $500 campaign by McCann Erickson Israel for Opticana (an optometrist), they’ve been doing some amazing work lately. Now I’m sure almost every reader or entrepreneur here has considered doing the same type thing at some point in time, for some keyword, but usually the whole spam thing gets the better of you.
But, with no budget comes no shame and McCann made good use of a massive $500 spend! They bought 10 domain names with a slight misspelling of some of the most popular websites in Israel and setup advertising on those pages to promote an “eye test” to help with the mistype!
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December 8th, 2009 at 8:36 am
nice to see that a big agency like that is so nimble and creative. The problem is that in reality McCann would have thrown them out of the lobby with that 500.00 crazy talk.
It does however leave you thinking that nimble and scrappy is truley valuable in todays landscape. I built an agency with that mindset 6 years ago but people didn’t listen. They are now…
peace and love
BST
April 8th, 2010 at 8:00 am
impressive
April 8th, 2010 at 8:00 am
impressive
April 8th, 2010 at 8:00 am
impressive