(5 votes, average: 4.20 out of 5)
Here is another new chat roulette campaign fresh off the webcam this month, it’s a viral campaign for Buzz TV in Spain, a TV station that claims to be Intense, Real and has No Limits. So this is perhaps the most visual of all the campaigns I’ve seen so far and it takes what unsuspecting viewers see to a whole new level.
The viral campaign video managed a solid 125,000 views on YouTube in just a few weeks. But I think the great part about this is McCann Erickson managed talked their client out of a quick banner campaign and into something completely out of the ordinary and ended up being feature articles on all the websites they were going to buy banners on anyway! (thanks Quique)
Related Digital Buzz Posts:
May 27th, 2010 at 10:14 am
Er, does this not seem a bit wrong to anyone else? Snuff movies anyone?
May 27th, 2010 at 4:34 pm
This is so old guys!!
May 27th, 2010 at 5:03 pm
I don’t think it’s really thruthful actually…
May 28th, 2010 at 5:30 pm
What a horrible and irresponsible ad.
May 29th, 2010 at 11:36 pm
Its cool.
But i have a campaing for charity, that’s a good example of
how to turn ChatRoulette in a useful tool for our societ.
ChatRoulette for a better world:
http://bit.ly/aC1MvT
May 30th, 2010 at 1:47 am
Hey Nathalia,
I’ll let you sneak that plug in for the Cannes lion entry this once
June 1st, 2010 at 5:19 pm
Actually, irritating…
June 4th, 2010 at 11:34 pm
Loathed it (irresponsible and unimaginative).