Here is another new chat roulette campaign fresh off the webcam this month, it’s a viral campaign for Buzz TV in Spain, a TV station that claims to be Intense, Real and has No Limits. So this is perhaps the most visual of all the campaigns I’ve seen so far and it takes what unsuspecting viewers see to a whole new level.
The viral campaign video managed a solid 125,000 views on YouTube in just a few weeks. But I think the great part about this is McCann Erickson managed talked their client out of a quick banner campaign and into something completely out of the ordinary and ended up being feature articles on all the websites they were going to buy banners on anyway! (thanks Quique)