Target: An Epic 360° Halloween Adventure

Mon, Oct 19, 2015
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Halloween is almost here, and with it, the likely onslaught of 360° and VR adventures to tell those scary stories in new and interesting ways. First up this year, is Target in the US, with their “Epic 360° Halloween Adventure” powered by YouTube.

Users can explore 4 scenarios in 360° video; across mobile, tablet and desktop, while at any stage stopping to shop that scene at the click of a button. And while the experience is cool, it’s obviously designed for a very family skew, and I was kinda hoping for something a little more immersive and scary!

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