Tales Of The Road Campaign Website

Fri, Jan 9, 2009
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Tales Of The Road Campaign
The new Tales Of The Road Campaign (part of the Stop, Look & Listen project) from Think! Uk has a great TV ad with a very unique angle, but what you might not have seen is the campaign microsite created by Leo Burnett London. Its quite a nice little interactive experience for the kids they are hoping to pull online, allowing them to play any of the 4 interactive games (reflecting the 4 Think! TV commercials) that teach kids the dangers of playing on or around roads in the UK. The site has a great design and some pretty intuitive interaction during the game play, love the graphics and the sound effects are spot on.

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