Tag Archive | "YouTube"

Sony Ericsson Xperiments Case Study

Saturday, June 11, 2011

13 Comments

Check out this case study from Sony Ericsson Australia. To launch their new range of Xperia smartphones they decided to embrace social media and create something engaging for their audience. Unfortunately due to technical difficulties in the past there was some pretty bad brand sentiment on their Facebook page. To overcome this Iris Sydney created [...]

Continue reading...

Nike Chosen: Video Contest

Tuesday, June 7, 2011

6 Comments

Here’s the latest campaign from Nike and it’s pretty cool. Nike’s “Chosen”, brings together footage from skating, surfing, BMXing and snowboarding. Running along the same theme of “Just Do It” showcases extreme sports footage shot at night over two years in seven locations, Hawaii, Florida, New York, Los Angeles, Whistler, Aspen and Bali. After the [...]

Continue reading...

Honda: Digital Scavenger Hunt

Monday, June 6, 2011

3 Comments

Honda have just released their latest digital campaign, ”The Super Civic Quest”. This digital scavenger hunt kicked off with the release of 30 clues and 7 pieces of custom content launched on the Honda Civic Facebook page. Players are incentivised to participate with rewards for their clue-solving with Facebook Credits and music downloads. A video [...]

Continue reading...

Cannes: YouTube Interactive Music Machine

Thursday, May 19, 2011

10 Comments

The Cannes Lions creative challenge “YouTube Good Work” entries have been submitted and it’s great to see some really innovative ideas being developed to help such good causes. This one caught our eye as it incorporates a very simple concept with a new twist to create something fun. This interactive YouTube video was developed in [...]

Continue reading...

Carlsberg launches global digital campaign

Sunday, April 17, 2011

4 Comments

Over in the UK Carlsberg has kicked off their new campaign with a couple of pretty big 3D projection mappings. The first being on the iconic White Cliffs of Dover and the second on the face of the famous Liverpool Street Station.

Continue reading...

Desperados Beer YouTube Takeover

Monday, April 11, 2011

6 Comments

Here is one of the best YouTube takeovers I’ve seen in a while, and potentially the first one to integrate the Facebook Connect functionality as part of the experience. (happy to be corrected here!) The YouTube campaign for beer brand Desperados is different to most, by letting you interact with the story as it unfolds [...]

Continue reading...

Barbie & Ken Get Social

Sunday, February 13, 2011

3 Comments

With the arrival of Valentine’s Day it seemed appropriate to mention the digital campaign that Mattel have recently launched. I’m imaging that the majority of you won’t be Barbie and Ken fans however it’s hard to ignore the clever use of social channels in this fun and well integrated campaign. The world’s largest toy company [...]

Continue reading...

Volkswagen: Inside the VW Academy

Tuesday, February 8, 2011

1 Comment

The Volkswagen Super Bowl spots, featuring the Beetle and the Passat, have gathered significant buzz from the TVC’s. The digital angle is via it’s offical YouTube page, capturing viewers looking for the ads and giving them more, the VW Academy. The idea of the academy is to push viewers to see how the VW stacks [...]

Continue reading...

Intel: “The Chase” Desktop Adventure Film

Friday, January 7, 2011

4 Comments

The second generation of Intel’s new ‘i’ series processors are out, and to build some hype they have just launched a neat video on YouTube called “The Chase”. It’s a short action/adventure film that is shown through a variety of windows, animations, code, Facebook pages, websites, Google maps and games, among other things! It went live this week and [...]

Continue reading...

YouTique: French Connection’s YouTube Store

Tuesday, October 5, 2010

6 Comments

Sorry! I’m a few days late on this, but if you’ve not already seen it, then check out the worlds first YouTube store (I think…) called the YouTique by French Connection with agency Poke, London. It’s a very clever way of taking the current trend around video based fashion tips and stylists, then working to seamlessly [...]

Continue reading...