Tag Archive | "YouTube"

Hot Wheels: Interactive YouTube Video Race

Thursday, March 11, 2010


YouTube Annotations. Last year I said agencies & brands would really take advantage of them in 2010 and Mattel is the first big brand to utilise YouTube’s annotations technology in a major digital campaign this year. And this from Mattel hasn’t disappointed. It’s the Hot Wheels Custom Motors Cup Challenge Campaign and it allows you to become the pit [...]

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YouTube Instrument Annotations Experiment

Thursday, November 26, 2009

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This is a pretty interesting experiment with the new annotations feature on YouTube using a Piano that you can actually play. It’s a little slow, but, it helps explore the possibilities of what can be done with the new YouTube feature. I’m looking forward to seeing some campaigns using this!

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Braquo: The YouTube Takeover Experience

Thursday, October 15, 2009


(#update – the vimeo video is not working, so I’ve switched to the MSN video) We’ve been seeing some innovative rich media campaigns on YouTube over the last 12 months, including this new one for Braquo, a new crime TV series in France where they take over the entire page, bringing as many elements as possible [...]

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BooneOakley? Sony Ericsson YouTube Special

Tuesday, September 8, 2009

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Remember when I posted up the BooneOakly YouTube Site? It created some amazing buzz within the industry and since then that style has been used in only a few campaign ideas like Choose Your Own Ending – but none have really commercialised it like Sony have just done with their Sony Ericsson W995 YouTube Special [...]

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YouTube: Sponsored Ghostbusters Movie

Tuesday, August 18, 2009


YouTube might just have shown a glimpse of how the future of the movie industry and online video portals will co-exist. With YouTube and Sony working directly to offer a full length version of the Ghostbusters movie. I’d suspect there will be a whole lot more of this over the next 12 months as YouTube [...]

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YouTube: Choose Your Own Ad!

Tuesday, June 16, 2009


YouTube is currently predicted to lose about $500m this financial year (bandwidth!) and is desperately seeking the right ad model to turn a profit of any degree. So after various attempts, YouTube is now trialing a new model called “Choose Your Ad” where a “very small” number of “random videos” give users a prompt at the [...]

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Viral Ad: The History Of Marijuana

Thursday, May 21, 2009


Hi guys, I’m Lucio Ribeiro and this is my first post on Digital Buzz. I’ll be writing short, sharp posts about the latest digital ad campaigns and some general news all around advertising, marketing and internet. Thanks Aden for inviting me to be a contributor along with Fethi Uluak, Jye Smith and Peter Yesawich Jr. [...]

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Young Lions: 48 Hour Ad Contest

Wednesday, May 6, 2009


It’s almost that time of year, and YouTube is running the Cannes Young Lions 48 Hour Ad Contest online this time around and it already has about 3,000 subscribers and 100K views. So if your a young creative, get ready, you’ll have 48 hours from the minute the brief drops here to create an ad from [...]

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