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Tag Archive | "YouTube"
Carlsberg launches global digital campaign
Tweet Pin It Over in the UK Carlsberg has kicked off their new campaign with a couple of pretty big 3D projection mappings. The first being on the iconic White Cliffs of Dover and the second on the face of the famous Liverpool Street Station.
Continue reading...Desperados Beer YouTube Takeover
Monday, April 11, 2011
Tweet Pin It Here is one of the best YouTube takeovers I’ve seen in a while, and potentially the first one to integrate the Facebook Connect functionality as part of the experience. (happy to be corrected here!) The YouTube campaign for beer brand Desperados is different to most, by letting you interact with the story [...]
Continue reading...Barbie & Ken Get Social
Sunday, February 13, 2011
Tweet Pin It With the arrival of Valentine’s Day it seemed appropriate to mention the digital campaign that Mattel have recently launched. I’m imaging that the majority of you won’t be Barbie and Ken fans however it’s hard to ignore the clever use of social channels in this fun and well integrated campaign. The world’s [...]
Continue reading...Volkswagen: Inside the VW Academy
Tuesday, February 8, 2011
Tweet Pin It The Volkswagen Super Bowl spots, featuring the Beetle and the Passat, have gathered significant buzz from the TVC’s. The digital angle is via it’s offical YouTube page, capturing viewers looking for the ads and giving them more, the VW Academy. The idea of the academy is to push viewers to see how [...]
Continue reading...Intel: “The Chase” Desktop Adventure Film
Friday, January 7, 2011
Tweet Pin It The second generation of Intel’s new ‘i’ series processors are out, and to build some hype they have just launched a neat video on YouTube called “The Chase”. It’s a short action/adventure film that is shown through a variety of windows, animations, code, Facebook pages, websites, Google maps and games, among other things! It went live [...]
Continue reading...YouTique: French Connection’s YouTube Store
Tuesday, October 5, 2010
Tweet Pin It Sorry! I’m a few days late on this, but if you’ve not already seen it, then check out the worlds first YouTube store (I think…) called the YouTique by French Connection with agency Poke, London. It’s a very clever way of taking the current trend around video based fashion tips and stylists, then [...]
Continue reading...The Expendables YouTube Takeover
Monday, August 9, 2010
Tweet Pin It This is the latest campaign element for the launch of The Expendables movie, a YouTube takeover that features as an interrupted interview with Sylvester Stallone. While I love YouTube takeovers, I felt a little let down by this one (I’ve got high standards!), but only because they played it a little safe, for such an [...]
Continue reading...YouTube’s Show & Tell Site For Marketers
Thursday, July 22, 2010
Tweet Pin It I’ve just been sent a link to what I believe is an almost undiscovered land within YouTube, well, by undiscovered I mean I’ve never seen it (have you guys??) and for an official YouTube run channel, it’s clearly almost non existent with only 60,000 views since going live back in December 2009. This is home [...]
Continue reading...Guggenheim: YouTube Play
Wednesday, June 16, 2010
Tweet Pin It Guggenheim Foundation and YouTube launched a cool project called ”YouTube Play” in collabration with HP and Intel. The project, conceived as a biennial event and aims to discover innovative and creative video work from unexpected sources. It is open project for everyone from around the world, entrants will be experienced video artists [...]
Continue reading...Samsung 3D Projection YouTube Game!
Monday, June 14, 2010
Tweet Pin It A week or so ago I posted the Samsung 3D Projection Mapping installation from Amsterdam, probably the best projection mapping experience seen to date and to take the the campaign further, Muse, the agency behind the projection mapping, has now created a very cool YouTube experience by re-creating the Amsterdam installation with [...]
Continue reading...Infographic: YouTube Statistics, Facts & Figures
Wednesday, May 19, 2010
Tweet Pin It Website Monitoring alway seem to have a new infographic out and here is the one commemorating YouTube’s 5th Birthday today or yesterday depending on what part of the world you are in! A lengthy 6,000 pixels long infographic takes you though the key events of the last five years and then breaks out the biggest [...]
Continue reading...YouTube: 5th Birthday Video!
Tuesday, May 18, 2010
Tweet Pin It YouTube turned 5 today, and to celebrate they’ve created a video marking their history so far! It goes back to the early days though the beta launch and into one of the very first super viral videos in Ronaldinho’s Touch Of Gold from Nike then speeding forward through some of the best all time videos into [...]
Continue reading...YouTube’s New Layout: It’s All Wrong?
Tuesday, April 6, 2010
Tweet Pin It If you’ve been watching YouTube videos over the last few days, you’ll have noticed they’ve radically changed the interface to what seems a seriously backwards step in both usability and experience. Shiva Rajaraman (a Google Product Manager) commented: “We really felt like we needed to step back and remove the clutter…” Remove [...]
Continue reading...Earth Hour: Lights Off YouTube Viral
Thursday, March 25, 2010
Tweet Pin It This is the latest Earth Hour campaign for the March 27th event, and aims to raise awareness of the need to reduce the earths power consumption. For this, WWF teamed up with Hot Chip and The Viral Factory to create a stop motion animated video that is dynamically controlled by the light in your [...]
Continue reading...Hot Wheels: Interactive YouTube Video Race
Thursday, March 11, 2010
Tweet Pin It YouTube Annotations. Last year I said agencies & brands would really take advantage of them in 2010 and Mattel is the first big brand to utilise YouTube’s annotations technology in a major digital campaign this year. And this from Mattel hasn’t disappointed. It’s the Hot Wheels Custom Motors Cup Challenge Campaign and it allows you to [...]
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Sunday, April 17, 2011
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