Tag Archive | "YouTube"

YouTube Rewind 2015: Now Watch Me

Saturday, December 12, 2015


Here it is. YouTube’s famous year in review “YouTube Rewind 2015″ and what a year it was. This year it is celebrating the videos, people, music and moves that made 2015. #YouTubeRewind Featuring well over 100 key YouTube content creators and those crazy viral videos that come out of now where, it’s a great watch [...]

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Introducing YouTube Music – A New App

Friday, November 13, 2015


It was only a matter of time until YouTube got into the Music game, and here it comes! introducing YouTube Music, a new mobile app that aggregates all YouTube Music content and no matter where you start in the app, the music will never stop. Every song you play or artist you choose will take [...]

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GEICO Insurance: The Unskippable Pre-Roll Ad

Thursday, March 5, 2015


Getting creative with Pre-Roll ads has never been more important, and we are starting to see agencies and brands stepping up to the plate with custom pieces designed to leverage or play on the pre-roll framework. I love these from GEICO, Unskippable Pre-Roll Ads. Little bit of fun too.

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Honda and Youtube do interactive video right

Monday, November 3, 2014


While ‘interactive video’ is an idea that we’ve seen before, this recent campaign from Honda is exceptionally executed. What’s makes it so impressive is its shocking simplicity and how ultimately the interactivity is so vital in making the experience special. These two stories wouldn’t be nearly as interesting without the interactivity, which isn’t superfluous like [...]

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BMW M4: Ultimate Racetrack

Friday, July 11, 2014


Keeping with the car theme this week with this new impressive video from BMW which sees the M4 take a spin on the world’s most insane racetrack, an aircraft carrier. With speeds and drifts that feel very much like Ken Block‘s style of tricks, the BMW takes the risk factor to the next level as [...]

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Pedigree: YouTube Ad Revenue Donations

Monday, April 28, 2014


Pedigree is experimenting with a new way to raise money for its famous ‘Adoption Drive’ campaign, by creating this super cute Doggy video, and enabling YouTube’s revenue sharing model, to make every global view earn money for the cause. So, in doing my part, I’m posting this to not only feature a smart campaign, but [...]

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Infographic: State of Social Media 2013

Friday, January 3, 2014


Here’s a great Infographic that shows the state of social media in 2013. It’s a great reminder of how quickly the world of social media evolves around us and how much can happen in 12 months. A few milestones include: The launch of Vine in January to Vine becoming the most downloaded app in April Instagram [...]

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Rewind YouTube Style 2012: A Year in Video

Wednesday, December 19, 2012


Last week we had the Google Zeitgeist 2012 and this week we’re looking at what the world has been loving on YouTube this year! Rewind YouTube Style 2012 takes a look back at the year’s biggest YouTube hits. This mash-up was an original production, rather than just a montage of already-existing footage, highlighting YouTube’s launch [...]

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YouTube: The 5 Second Skip Ad Campaign

Wednesday, September 5, 2012


I think everyone has had some sort of idea for the Skip Ad button on YouTube, but here’s a live one for a government environmental care agency in Chile (by MayoDraftfcb) showcasing a range of environmental messages that challenge you to either skip the ad or skip the behaviour. In just one week, over 80,000 [...]

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YouTube: The U.S. Election Hub

Thursday, August 23, 2012

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Check out the new YouTube ‘Politics’ Election Hub that’s just launched, a custom aggregation of political content around the 2012 U.S. Presidential Election from across the world, no need to watch the news how, you’ll get it all here, from sources like Aljazeera, The New York Times, ABC News, WSJ, Larry King and BuzzFeed. Make [...]

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Video: YouTube’s 7th Birthday Celebration

Tuesday, May 22, 2012


May 21st 2012 marks the 7th Birthday of YouTube, and to celebrate they’ve compiled a video showcasing everything that has made them great to this very day, including a host of great statistics about what happens on YouTube. Thanks Alicia. Here’s just a few YouTube stats for 2012: There are over 4 Billion Videos viewed [...]

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Infographic: The Value of Social Loyalty

Monday, March 26, 2012


With most brands just trying to work out how to best use social media, it’s interesting to look at the flip side where social loyalty is now the big focus of the airline industry (look at all the great KLM work), where social loyalty plays will no doubt transform traditional style frequent flyer programs faster [...]

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Infographic: 24 Hours on the Internet

Tuesday, March 13, 2012


Here’s a great infographic showing what happens on the internet every 24 hours, and as you’d have guessed, it’s a lot. The volume of blog posts, time spent on Facebook and video content being uploaded to YouTube has exploded yet again! A few facts that really stand out – each day: 294 billion e mails are [...]

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Axe Anarchy: First Comic Created in Real Time

Thursday, January 5, 2012

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Here’s a great campaign from Axe/Lynx. Their latest ad campaign in the US, Axe Anarchy, features a video about two experimental fragrances that are unleashed on the world and the chaos that ensues. To support this Axe are launching the first comic to be created in real time, by you! This graphic novel will have [...]

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YouTube Rewind 2011 Showcase

Wednesday, December 28, 2011


Well, what a year, particurally for the growth and promotion of online video, and as always, YouTube has released the YouTube Rewind 2011 Showcase for your viewing pleasure, just in case you missed it among the first 3 million views of the round up video so far… here it is! Via AdsMitchell. So what makes [...]

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IKEA: Catch The Swedish Light Campaign

Tuesday, November 22, 2011


Here is a really interesting way to run a competition using YouTube videos. IKEA Belgium wanted to celebrate the Swedish mid-summer vibe, a time when sales are usually pretty flat for them in Belgium, so they created a series of product based videos called “Catch The Swedish Light”. The stop motion videos showcased the latest [...]

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Audi A6: Interactive YouTube Driving Experience

Monday, October 10, 2011


Audi is claiming to have launched the world’s first interactive YouTube driving experience for the new Audi A6. The interactive YouTube experience uses the indexing feature so you can control the video with your keypad numbers, allowing you to jump from section to section to provide the illusion that you are actually controlling the car. [...]

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YouTube Content Mixer Comments

Friday, August 26, 2011


Here is a neat little idea for Caja de Ruidos, a leading music production company in Argentina, who’ve set about showing everyone how to create their own personal, interactive mixers for any video on YouTube, enabling people to create their own experiences in YouTube’s comments field. While most of us might know how to use [...]

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Blink 182: Stolen Fan Content Music Video

Sunday, August 7, 2011

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After almost 8 years, Blink 182 have launched a new single, and with that, a very unique approach to re-engage their fan base, by trawling YouTube for every video uploaded that used their music without permission, then they set about cutting it into their very own music video, turning the tables on their fans, and [...]

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BMW 1M vs Helipad Viral Video

Wednesday, June 29, 2011


The highly anticipated follow up video from BMW Canada has landed. Just over two weeks after the BMW 1M vs Concrete Walls video was released they bring us the BMW 1 Series M Coupé versus the world’s highest helipad. This is a pretty cool video and manages keeps you on edge as you watch it. [...]

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