I’m really starting to enjoy what brands and agencies are doing with their YouTube channels of late, and this new campaign out for the New Zealand Army (created by Saatchi & Saatchi NZ) is right on the money in terms of platform engagement and experience. The team created a Sharpshooter game that challenges you to “Get What [...]
Continue reading...Monday, June 14, 2010
A week or so ago I posted the Samsung 3D Projection Mapping installation from Amsterdam, probably the best projection mapping experience seen to date and to take the the campaign further, Muse, the agency behind the projection mapping, has now created a very cool YouTube experience by re-creating the Amsterdam installation with a YouTube page [...]
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Tuesday, September 28, 2010
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