Tag Archive | "YouTube Campaigns"

Waves 4 Water: YouTube Annotations Campaign

Wednesday, March 19, 2014

17 Comments

Here’s an interesting play to promote not for profit organisation, Waves For Water, with a new YouTube Annotations Campaign called ‘Annotations For Water’… It’s an animation made only with annotations to promote the message across YouTube. And with a simple bookmarklet tool, anyone can add this animation to their own videos and broadcast a message [...]

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YouTube: The Missing Person Pre-Roll

Friday, August 30, 2013

45 Comments

In a World First Pre-Roll campaign on YouTube for the Australian Federal Police, VML have launched ‘The Missing Persons Pre-Roll’ during Missing Persons Week, aiming to amplify the search to gain new information and leads on over 1,600 long term missing persons in Australia. The Missing Persons Pre-Roll was geo-targeted to focus on the locations [...]

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Volkswagen: Hidden Frame YouTube Ad

Thursday, May 9, 2013

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Another cool YouTube play from Volkswagen, with this ‘Hidden Frame’ being used to promote their new side assist feature. The Ad utilises a standard YouTube feature, which is the ‘frame view’ when you mouse over the timeline… This isn’t extremely innovative, but it’s a pretty smart and fun way to get the message across. What [...]

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Volkswagen “The Original Click” YouTube Ads

Thursday, May 24, 2012

4 Comments

Here’s a really simple, but suitably smart digital media buy from Volkswagen, attempting to warn people not to stand for imitation Volkswagen parts. To do this, Volkswagen bought YouTube ads across popular videos that were imitations of great ones, and served them with an ad saying “Don’t accept Imitations. Prefer Original Parts” which would click [...]

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TippExperience 2: Hunter and Bear’s Time Warp

Thursday, April 19, 2012

3 Comments

Remember the TippExperience from just over a year ago? It was that very cool “Hunter Shoots A Bear” interactive YouTube campaign that finished up with something like 50 millions views.. Well, they are back, and this time it’s Hunter and Bear’s Birthday… Only this time, they are both in a world of trouble as a [...]

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Mad Men: The 8-Bit YouTube Advergame

Sunday, March 25, 2012

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Mad Men is back and along with it comes a host of great content, including this weirdly wonderful 8-Bit YouTube “Choose Your Own Adventure” style Advergame that is getting some solid traction. It’s less than 5 days old and already over 300,000 people have played the game (or at least started it), plenty of the [...]

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IKEA: Catch The Swedish Light Campaign

Tuesday, November 22, 2011

5 Comments

Here is a really interesting way to run a competition using YouTube videos. IKEA Belgium wanted to celebrate the Swedish mid-summer vibe, a time when sales are usually pretty flat for them in Belgium, so they created a series of product based videos called “Catch The Swedish Light”. The stop motion videos showcased the latest [...]

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IKEA Happy To Bed: YouTube Social Experience

Sunday, August 28, 2011

6 Comments

IKEA in the UK has launched an interactive social experience on YouTube. The above video is the ad to launch the overarching campaing around IKEA having everything to get you happy to bed, but the real fun is on their YouTube channel, where they’ve extended the idea with Facebook Connect. It starts with a room [...]

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YouTube Content Mixer Comments

Friday, August 26, 2011

3 Comments

Here is a neat little idea for Caja de Ruidos, a leading music production company in Argentina, who’ve set about showing everyone how to create their own personal, interactive mixers for any video on YouTube, enabling people to create their own experiences in YouTube’s comments field. While most of us might know how to use [...]

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Blink 182: Stolen Fan Content Music Video

Sunday, August 7, 2011

1 Comment

After almost 8 years, Blink 182 have launched a new single, and with that, a very unique approach to re-engage their fan base, by trawling YouTube for every video uploaded that used their music without permission, then they set about cutting it into their very own music video, turning the tables on their fans, and [...]

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Isaiah VS Fabio in Old Spice Internet Duel

Tuesday, July 26, 2011

6 Comments

And so it begins… Isaiah Mustafa VS Fabio himself in a real-time streaming Old Spice Internet Duel at 12pm Noon EST. Wooo! It was only a matter of time until the guys at W+K took the new-look Old Spice campaign to a whole new level, and that they will in just a few hours time, [...]

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Hugo Boss: Head Tracking YouTube Experience

Sunday, July 24, 2011

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Here is a different kind of YouTube experience from Hugo Boss for the new fragrance “HUGO Just Different”. The YouTube experience is created around an interactive film called “KINO” that essentially has 3 variations that can be instantly engaged at any time. Playing on the idea of seeing things differently, users control the the film [...]

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NZ Airforce “Real World” YouTube Experience

Tuesday, July 19, 2011

3 Comments

Here is a YouTube experience with a difference from the Royal New Zealand Airforce. It’s part advergame, part digital installation and part old school scale model all tied together via a live streaming, fly-wire (if that’s what you call it!?) webcam, controlled through the YouTube game. Basically, they’ve given users the ability to fly a [...]

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Intel: “The Chase” Desktop Adventure Film

Friday, January 7, 2011

4 Comments

The second generation of Intel’s new ‘i’ series processors are out, and to build some hype they have just launched a neat video on YouTube called “The Chase”. It’s a short action/adventure film that is shown through a variety of windows, animations, code, Facebook pages, websites, Google maps and games, among other things! It went live this week and [...]

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YouTique: French Connection’s YouTube Store

Tuesday, October 5, 2010

6 Comments

Sorry! I’m a few days late on this, but if you’ve not already seen it, then check out the worlds first YouTube store (I think…) called the YouTique by French Connection with agency Poke, London. It’s a very clever way of taking the current trend around video based fashion tips and stylists, then working to seamlessly [...]

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