Tag Archive | "YouTube Annotations"

McDonald’s: Time To Spy YouTube Campaign

Sunday, September 18, 2011

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McDonald’s Australia has launched a new YouTube campaign called “Time To Spy” which is an extension of their latest TVC, and leverages annotations to create an interactive “I Spy” kind of game through multiple videos, and a bunch of levels, as you try to spy their famous characters. Level 1 starts with “Time To Spy [...]

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YouTube Content Mixer Comments

Friday, August 26, 2011

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Here is a neat little idea for Caja de Ruidos, a leading music production company in Argentina, who’ve set about showing everyone how to create their own personal, interactive mixers for any video on YouTube, enabling people to create their own experiences in YouTube’s comments field. While most of us might know how to use [...]

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Subaru: Choose Your Own Angle

Thursday, January 13, 2011

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Subaru Canada has launched a nice little piece of annotated YouTube video content for the 2011 WRX. They bolted on 4 HD video cameras for a real leg of the tall pines rally, then cut it into a 7 minute 4 angle annotated YouTube video that puts the viewing experience in the hands of each viewer, [...]

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Hell Pizza: YouTube Adventure Pizza Film?!

Wednesday, August 4, 2010

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Right. So a pizza company creates a crazy YouTube choose your own adventure film as a lead gen tool and sales driver? I love it. Hell Pizza, a little New Zealand Pizza startup that has rapidly grown to about 100 stores (in multiple countries) have just launched a very cool campaign with YouTube’s Annotations feature allowing them to [...]

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BooneOakley’s Gold Lion Winning YouTube Site

Tuesday, June 29, 2010

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Last year I challenged everyone to see if this was the most creative website ever? At the time, YouTube annotations were brand new, every agency was doing the same old thing, a few were even starting blogs (yes!) and then came along this YouTube video from BooneOakley, but it wasn’t just a video, it was [...]

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Miley Cyrus With YouTube Annotations

Monday, June 21, 2010

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Firstly, my sincere apologies, never would I have thought that Miley Cyrus would grace a Digital Buzz page, and let me predict it will probably be the first and last time! However, I’ve good reason to post this YouTube video, lately, I’ve started to notice all kinds of interesting commercial applications of YouTube Annotations, and this [...]

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Berlei: YouTube Bra Fit Guide With Annotations

Tuesday, April 20, 2010

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YouTube Annotations have been hugely popular since launching, with “choose your own adventure” style campaigns popping up all over YouTube (like the hot wheels campaign). This new video series from Berlei Australia is a slightly different example, it showcases how brands can create interactive content that is more service, educational or information based through YouTube [...]

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Earth Hour: Lights Off YouTube Viral

Thursday, March 25, 2010

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This is the latest Earth Hour campaign for the March 27th event, and aims to raise awareness of the need to reduce the earths power consumption. For this, WWF teamed up with Hot Chip and The Viral Factory to create a stop motion animated video that is dynamically controlled by the light in your room and a [...]

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Hot Wheels: Interactive YouTube Video Race

Thursday, March 11, 2010

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YouTube Annotations. Last year I said agencies & brands would really take advantage of them in 2010 and Mattel is the first big brand to utilise YouTube’s annotations technology in a major digital campaign this year. And this from Mattel hasn’t disappointed. It’s the Hot Wheels Custom Motors Cup Challenge Campaign and it allows you to become the pit [...]

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YouTube Instrument Annotations Experiment

Thursday, November 26, 2009

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This is a pretty interesting experiment with the new annotations feature on YouTube using a Piano that you can actually play. It’s a little slow, but, it helps explore the possibilities of what can be done with the new YouTube feature. I’m looking forward to seeing some campaigns using this!

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