Tag Archive | "Y-3"

Adidas Y-3 2013: Interactive Live Stream

Saturday, February 9, 2013


Most new fashion shows are getting better at expanding into interactive online experiences, and the 2013 Y-S show catwalk from Adidas was no different, set to a projection mapped background and staring multiple live-stream cameras, the interactive live stream catwalk show from Adidas let people switch between various live action shots both on the run [...]

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Adidas Y-3 Satellite Campaign

Monday, August 31, 2009


Adidas has launched the new Y-3 campaign for their Fall / Winter 2009 collection. The new collection concept is based on dark colors, simple lines and sheds light on the future of sportswear. The website captures a satellite image of the city to the background, zooming on a target and  following it by its coordinates [...]

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