Tag Archive | "Xbox"

Microsoft Xbox: The Survival Billboard

Thursday, October 1, 2015


So Microsoft Xbox has stepped up to the plate with this installation billboard for the launch of the new Rise of the Tomb Raider game on Xbox One, with a piece called “The Survival Billboard” featuring 8 contestants standing on a billboard! Which I’ve embedded above, the full 24h stream. (Skip to 4h and 20m [...]

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Call of Duty: The KillCameraman

Tuesday, January 27, 2015


Have you ever wondered who captures that awesome killshot in Call of Duty, well, meet Randall Higgins, he’s a pro, taking every killcam shot in every Call of Duty game ever made. And with the release of the new Havoc maps, the first DLC pack for Call of Duty: Advanced Warfare, Randall’s going to have [...]

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Halo 3 ODST: Toronto Launch ARG Experience

Sunday, December 6, 2009


MacLaren McCann (Canada) recently created a pretty cool ARG campaign for the launch of Halo 3 ODST by developing a seamless online / offline experience for fans that included a guerrilla style scavenger hunt with viral videos, hidden clues, encrypted messages, GPS coordinates, custom Google maps, real world locations, interactions and sms communication. If you could crack the clues, [...]

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