This is the latest Earth Hour campaign for the March 27th event, and aims to raise awareness of the need to reduce the earths power consumption. For this, WWF teamed up with Hot Chip and The Viral Factory to create a stop motion animated video that is dynamically controlled by the light in your room and a [...]
Continue reading...Sunday, March 15, 2009
The 2009 Earth Hour Video has gone viral which is a fantastic thing, currently sitting at about No.7 over at Viral Video Charts with a modest 250,000 views over the last 2 weeks. If you didn’t already know, Leo Burnett Sydney in partnership with WWF Australia created the whole Earth Hour concept which has rapidly spread [...]
Continue reading...Wednesday, January 7, 2009
In this new campaign from WWF, Draft FCB, Toronto highlight the importance of making change at the highest level. WWF explains to consumers that with their support they work with government and industry to get to the core root of the issue. Because after all, an energy efficient light bulb can only be as efficient [...]
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Thursday, March 25, 2010
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