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Tag Archive | "WWF Campaigns"
WWF: Augmented Reality Tiger Shirt
Apart from the voice over, this is a great piece of Augmented Reality for WWF aimed at raising awareness around the plight of the siberian tiger, created by Leo Burnett Moscow. WWF printed thousands of tiger t-shirts and distributed them online and to key stores in Moscow featuring specially placed AR video mirrors that would instantly active the AR experience [...]
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Monday, October 4, 2010
6 Comments