Tag Archive | "World Cup"

Nike Digital Installation: Write Your Headline

Wednesday, June 23, 2010

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Nike has launched the largest ever LED installation in Africa with this piece lighting up Johannesburg with 90m high images of the worlds favourite football stars. Similar to the technical concept around the Nike Chalkbot, fans use the website, Twitter, Facebook, Mixt in South Africa and QQ in China to submit a 55 character headline for one of Nikes [...]

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Chile’s World Cup Cheer Campaign

Sunday, June 20, 2010


I thought this was quite a cool little campaign from Simplycit for Chilean Football Fans. The aim is to connect Chilean’s from around with world in time to help cheer on their team at the world cup, so they’ve launched a Google Maps based microsite that allows anyone to submit a cheer for Chile, activated [...]

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World Cup Jersey Facebook App

Saturday, June 12, 2010


The first game kicks off any minute now, and to celebrate I thought I’d post my latest Facebook app for the world cup! After we launched a state of origin jersey app that attracted almost 180,000 fans in just two weeks (and growing by thousands every day) we thought it would be a pretty cool [...]

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Socceroos: Australian World Cup Qualifier Viral Ads

Sunday, May 24, 2009


The Socceroos “Australian” World Cup Qualifier Viral Ads have really taken off, with the first two that were released back in April each having about 400,000 views on youtube. The idea of these ads is slightly different to normal, because we Australian’s are pretty dam sure we’ll qualify! So to help sell tickets, these viral ads [...]

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