Tag Archive | "W+K"

GAP: Play Your Stripes With Augmented Reality

Monday, November 17, 2014


As part of Weiden + Kennedy’s Dress Normal campaign, the Gap introduces an augmented reality experience called Play Your Stripes. I have to say, to my surprise it worked pretty seamlessly. At first. Then like all technically innovative ideas it loses shine real fast as the user discovers that they aren’t really playing anything of [...]

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W+K Toyko: Back Streets Of The Internet Film

Tuesday, October 8, 2013


If you’re an internet geek, digital nerd or just like weird stuff… Then this film provides a glimpse of the type of creative culture that exists online behind the language barrier on the backstreets of the Internet in Japan. Yes. You know it’s going to be weird. Produced by W+K Tokyo. Rumour has it that [...]

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Nike Building Twist: Projection Mapping Event

Monday, May 7, 2012

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You’ve probably played with Nike’s “Free Face” campaign over the last few weeks, and this is the next instalment called “Building Twist”. Nike Building Twist is an interactive projection mapping experience controlled by a shoe that’s been wired up with a bunch of pressure sensors and plugged into an Arduino board, allowing users to literally [...]

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Isaiah VS Fabio in Old Spice Internet Duel

Tuesday, July 26, 2011


And so it begins… Isaiah Mustafa VS Fabio himself in a real-time streaming Old Spice Internet Duel at 12pm Noon EST. Wooo! It was only a matter of time until the guys at W+K took the new-look Old Spice campaign to a whole new level, and that they will in just a few hours time, [...]

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Honda Jazz: Interactive TV Ad / iPhone App

Wednesday, February 2, 2011


Here is something seriously cool. Honda has just unveiled an interactive TV campaign called “This Unpredictable Life” to launch the new Honda Jazz, and with that, an iPhone app that allows you to literally grab content from the ad as it plays. The campaign was created by W+K London and uses whats called “screen hopping” that works [...]

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W+K Wieden Kennedy Virtual Easter Egg Hunt

Tuesday, April 14, 2009

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W+K Wieden Kennedy launched a Virtual Easter Egg Hunt for the festive period using one of the latest Microsoft technologies called Photosynth. A very cool app that constructs 3D environments from photos and lets you create a virtual experience online. W+K synthed over 900 photos into a 3D virtual easter egg hunt challenging users to find [...]

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New W+K Radio is live for creatives

Monday, January 5, 2009


WK Radio will be live and available to everyone on Monday at 9am (PST) January 5th 2009. The radio extension exists to inspire creativity through provocative conversations, interviews and artistic expressions relating to arts, culture, media, and music. They’re starting small with minimal programming hours, with a goal to eventually share an equal amount of [...]

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