Here’s an interesting augmented reality piece. It’s called “Between Page And Screen” an augmented reality book of poems, which works like a digital pop-up book that users activate through a webcam, enabling you to hold the words right in your hands. While this is decently basic in principle, it’s still a little unfriendly to actually [...]
Continue reading...Monday, August 15, 2011
This new advergame from Frijj utilises an interesting mashup of funny, weird and seriously bad YouTube videos with webcams and facial recognition to create the “You LOL You Lose” app. The advergame pits you against friends from your social networks, in a challenge of who can keep a straight face for the longest period of [...]
Continue reading...Sunday, July 24, 2011
Here is a different kind of YouTube experience from Hugo Boss for the new fragrance “HUGO Just Different”. The YouTube experience is created around an interactive film called “KINO” that essentially has 3 variations that can be instantly engaged at any time. Playing on the idea of seeing things differently, users control the the film [...]
Continue reading...Sunday, March 7, 2010
ChatRoulette discovered about 3 weeks ago when it was suddenly featured across a host of US news sites and tv shows. It never takes long, and FCUK (with agency Poke, London) have become the very first brand to try to leverage the success of ChatRoulette and all 500,000+ unique players per day by launching a [...]
Continue reading...Wednesday, June 24, 2009
I’m thinking Augmented Reality is about to get it’s own section on Digital Buzz! It’s the latest crazy trend and for once, we might have actually found a productive use for it, with a few retailers and developers starting to create virtual stopping and styling type applications… Meet Zugara’s new online shopping app which couples the functionality [...]
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Thursday, February 2, 2012
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