Tag Archive | "Volkswagen"

VW Projection Mapping: Festival Of Light

Tuesday, July 6, 2010

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This is Seeper’s latest projection mapping installation, this time for Volkswagen’s version of Disneyland called Autostadt, in Wolfsburg, Germany. They created the “Festival Of Light” to celebrate the 10th year of Autostadt, a theme park where you can experience the future of Volkswagen (and Audi’s) technology and sustainability concepts.

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Advergame: Volkswagen Tame The Tank

Thursday, April 8, 2010

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Tribal DDB Amsterdam have just launched this new advergame for the Volkswagen Polo, it’s a top-down 2D game with 3D elements where you drive the new polo around collecting items for good and bad. Unfortunately it’s completely in Dutch, and even though half my family is from Holland, I don’t have a clue what this game is [...]

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Volkswagen: Think Blue iPhone App Challenge

Thursday, March 11, 2010

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Volkswagen have just launched a new iPhone app game called the “Think Blue Challenge”. In contrast to their previous Real Racing GTI game, the Think Blue Challenge app rewards players for efficient driving, half educational (complete with tips and quiz questions) / half racing game this app tests your every day driving skills and attempts [...]

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The Volkswagen GTI iPhone App Story

Wednesday, February 17, 2010

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Back in October 2009 I posted an article on Volkswagen’s brave move to launch an iPhone only campaign to promote their new GTI. Seems the risky move has paid off, with over 4 million downloads of the app, and an 80% increase in leads, test drives and quote requests. Its great to see a digital [...]

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Volkswagen Launch New GTI With iPhone App

Friday, October 23, 2009

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Volkswagen have just launched one of the boldest digital campaigns of any car brand in recent times. And by bold I mean they not only launched it solely as a digital campaign – no TVC’s – no press – no radio – they launched it only to the iPhone, as a customised GTI racing game app. So [...]

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The New Volkswagen GTI Campaign Microsite

Sunday, June 28, 2009

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Volkswagen know how to promote a car don’t they?! With the launch of the New Golf GTI there has been a tonne of great creative and this new online experience microsite, based on the crazy sport known as “Gymkhana” (similar to the DC Shoes campaign vrial video I posted a week ago). You are treated [...]

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The GTI Project Advergame

Tuesday, May 26, 2009

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It’s been live for a few weeks, but the GTI Project is worthy of a feature here on Digital Buzz. The game was created by Tribal DDB London to promote the new Volkswagen GTI Models. Once you get into the site, you’ll realise there isn’t much to it, but it brings back some great memories with [...]

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Volkswagen Truth & Dare Website

Monday, May 11, 2009

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Crispin, Porter & Bogusky have launched a new site for Volkswagen called TDI Truth & Dare. Setup somewhat like a blog, featuring a stack of videos demonstrating “truth or dare” style events on how clean the new Volkswagen Diesel Technology really is. I actually think its a great site in helping to convince the audience of [...]

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Volkswagen Tiguan Website

Thursday, May 7, 2009

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Volkswagen have launched a very cool new site for the Tiguan. A 4WD that is city-slicker meets go anywhere weekender in typical Volkswagen style, the website gives a sense that this can do anything, be anything and go anywhere with a full flash interface and ever changing content, structure and animation transforming the design every few [...]

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Volkswagen Connect Web Banner Game

Tuesday, March 3, 2009

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I came across this banner yesterday, on NineMsn I think it was! Great expandable banner from Volkswagen that prompts you to challenge the banner in a game (you have 30 seconds) to link up the road pieces to the exit and get the car through in time… very classy banner, clean and great engagement.

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Volkswagen Hands on Challenge

Wednesday, January 28, 2009

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In November, APT launched a Qualification site with their new campaign for Volkswagen – Hands on Challange. The concept is simple: who keeps their hand on the car longest, wins a brand-new Volkswagen Golf Trend. They had to have a knock out round before christmas and now the final is here. 12 players left from the 175 players [...]

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