Tag Archive | "Volkswagen"

Volkswagen Launch New GTI With iPhone App

Friday, October 23, 2009

5 Comments

Volkswagen have just launched one of the boldest digital campaigns of any car brand in recent times. And by bold I mean they not only launched it solely as a digital campaign – no TVC’s – no press – no radio – they launched it only to the iPhone, as a customised GTI racing game app. So [...]

Continue reading...

The New Volkswagen GTI Campaign Microsite

Sunday, June 28, 2009

2 Comments

Volkswagen know how to promote a car don’t they?! With the launch of the New Golf GTI there has been a tonne of great creative and this new online experience microsite, based on the crazy sport known as “Gymkhana” (similar to the DC Shoes campaign vrial video I posted a week ago). You are treated [...]

Continue reading...

The GTI Project Advergame

Tuesday, May 26, 2009

2 Comments

It’s been live for a few weeks, but the GTI Project is worthy of a feature here on Digital Buzz. The game was created by Tribal DDB London to promote the new Volkswagen GTI Models. Once you get into the site, you’ll realise there isn’t much to it, but it brings back some great memories with [...]

Continue reading...

Volkswagen Truth & Dare Website

Monday, May 11, 2009

0 Comments

Crispin, Porter & Bogusky have launched a new site for Volkswagen called TDI Truth & Dare. Setup somewhat like a blog, featuring a stack of videos demonstrating “truth or dare” style events on how clean the new Volkswagen Diesel Technology really is. I actually think its a great site in helping to convince the audience of [...]

Continue reading...

Volkswagen Tiguan Website

Thursday, May 7, 2009

1 Comment

Volkswagen have launched a very cool new site for the Tiguan. A 4WD that is city-slicker meets go anywhere weekender in typical Volkswagen style, the website gives a sense that this can do anything, be anything and go anywhere with a full flash interface and ever changing content, structure and animation transforming the design every few [...]

Continue reading...

Volkswagen Connect Web Banner Game

Tuesday, March 3, 2009

4 Comments

I came across this banner yesterday, on NineMsn I think it was! Great expandable banner from Volkswagen that prompts you to challenge the banner in a game (you have 30 seconds) to link up the road pieces to the exit and get the car through in time… very classy banner, clean and great engagement.

Continue reading...

Volkswagen Hands on Challenge

Wednesday, January 28, 2009

0 Comments

In November, APT launched a Qualification site with their new campaign for Volkswagen – Hands on Challange. The concept is simple: who keeps their hand on the car longest, wins a brand-new Volkswagen Golf Trend. They had to have a knock out round before christmas and now the final is here. 12 players left from the 175 players [...]

Continue reading...