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Tag Archive | "Volkswagen"
Volkswagen iAd: Tiguan Park Assist II
Here is a neat iAd from Volkswagen which ran in the Auto Esporte tablet magazine recently. Created for the Tiguan, the iAd showcases the Park Assist II feature that is now available, even off road. The iAd challenges readers to place their finders on the target spots which triggers the Volkswagen Tiguan to “self park” [...]
Continue reading...Volkswagen: The Fanwagen
Wednesday, November 2, 2011
Choose, Build, and drive away with it… This is the tagline of our new campaign, called “the Fanwagen”.Volkswagen the Netherlands invites its fans to vote for their all-time favorite model. As a reward, it rebuilds this model in a one of a kind edition: the Fanwagen. Whether they vote for the classic van the T1 [...]
Continue reading...Volkswagen: New Beetle Augmented Reality Ads
Sunday, October 23, 2011
Have you seen the new Volkswagen Beetle? At first glance it’s actually pretty cool and decently aggressive. A major shift for Volkswagen’s Beetle. So how did they launch the biggest ever re-vamp of a classic old car? Well, through a series of standard billboards, bus shelters and just about every other traditional print-based media property [...]
Continue reading...Light Painting: The Volkswagen Art Heist
Thursday, October 13, 2011
Here is a beautiful ambient meets social campaign for the new Volkswagen Jetta GLI in Canada where they’ve created a series of pop-up art galleries that feature “Light Paintings” made by the movement of the Volkswagen Jetta. Framed, installed and then left for the public to find (and take home for free) the light paintings [...]
Continue reading...Volkswagen BlueMotion: Real Time Roulette
Monday, August 22, 2011
Volkswagen have turned a Norway road into a real time game of roulette using Google Maps. In order to highlight the main feature of the new Golf BlueMotion car (it’s low fuel consumption), in a meaningful and memorable way to consumers, Volkswagen created the BlueMotion Roulette game. To do this they drove a Golf BlueMotion [...]
Continue reading...Volkswagen’s Augmented Reality App
Friday, July 29, 2011
Volkswagen are promoting the big come back of their Golf Cabriolet with an augmented reality app. The French agency behind this concept is Paris based Agency.V. who have created a world first with this AR car showroom app for the iPad2, iPhone and Android. Once you’ve downloaded the app it lets you explore the vehicle [...]
Continue reading...Volkswagen: Virtual Test Drive Inside Print Ad
Sunday, March 13, 2011
Who said print ads were dead? Well, not the ones that are digitally activated anyway! Volkswagen in Norway have launched what they claim to be the worlds first test drive inside a print ad, and while I think that might just be debated by a few people, there is no doubt, this a seriously cool [...]
Continue reading...Volkswagen Fox: Twitter Zoom Campaign
Wednesday, March 2, 2011
Volkswagen Brazil recently sponsored the biggest music festival in Sao Paulo, the (sold out) Planeta Terra Festival, where they decided to promote their coolest young car, the Fox, through a seriously good mashup of Twitter, Google maps and real world prize locations. Volkswagen hid secret tickets across the entire city, and then displayed them on [...]
Continue reading...Volkswagen: Inside the VW Academy
Tuesday, February 8, 2011
The Volkswagen Super Bowl spots, featuring the Beetle and the Passat, have gathered significant buzz from the TVC’s. The digital angle is via it’s offical YouTube page, capturing viewers looking for the ads and giving them more, the VW Academy. The idea of the academy is to push viewers to see how the VW stacks [...]
Continue reading...VW Projection Mapping: Festival Of Light
Tuesday, July 6, 2010
This is Seeper’s latest projection mapping installation, this time for Volkswagen’s version of Disneyland called Autostadt, in Wolfsburg, Germany. They created the “Festival Of Light” to celebrate the 10th year of Autostadt, a theme park where you can experience the future of Volkswagen (and Audi’s) technology and sustainability concepts.
Continue reading...Advergame: Volkswagen Tame The Tank
Thursday, April 8, 2010
Tribal DDB Amsterdam have just launched this new advergame for the Volkswagen Polo, it’s a top-down 2D game with 3D elements where you drive the new polo around collecting items for good and bad. Unfortunately it’s completely in Dutch, and even though half my family is from Holland, I don’t have a clue what this game is [...]
Continue reading...Volkswagen: Think Blue iPhone App Challenge
Thursday, March 11, 2010
Volkswagen have just launched a new iPhone app game called the “Think Blue Challenge”. In contrast to their previous Real Racing GTI game, the Think Blue Challenge app rewards players for efficient driving, half educational (complete with tips and quiz questions) / half racing game this app tests your every day driving skills and attempts [...]
Continue reading...The Volkswagen GTI iPhone App Story
Wednesday, February 17, 2010
Back in October 2009 I posted an article on Volkswagen’s brave move to launch an iPhone only campaign to promote their new GTI. Seems the risky move has paid off, with over 4 million downloads of the app, and an 80% increase in leads, test drives and quote requests. Its great to see a digital [...]
Continue reading...Volkswagen Launch New GTI With iPhone App
Friday, October 23, 2009
Volkswagen have just launched one of the boldest digital campaigns of any car brand in recent times. And by bold I mean they not only launched it solely as a digital campaign – no TVC’s – no press – no radio – they launched it only to the iPhone, as a customised GTI racing game app. So [...]
Continue reading...The New Volkswagen GTI Campaign Microsite
Sunday, June 28, 2009
Volkswagen know how to promote a car don’t they?! With the launch of the New Golf GTI there has been a tonne of great creative and this new online experience microsite, based on the crazy sport known as “Gymkhana” (similar to the DC Shoes campaign vrial video I posted a week ago). You are treated [...]
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