Tag Archive | "Volkswagen"

Volkswagen: Voice Activated Interactive Banner

Wednesday, July 18, 2012

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Here’s an innovative way for Volkswagen to promote their voice control function within their new ‘Touch Phone Kit’. German agency Agenta Agenturgruppe developed this interactive banner campaign that enables users to video-call their Facebook friends, all from within the banner. The Volkswagen Touch Kit is a new accessory that can be installed in the users [...]

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Volkswagen: Augmented Reality Electric Cafe

Sunday, May 27, 2012

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Volkswagen are pushing hard into China, but it’s not always easy to be creative over there, and this comes close… The Augmented Reality based “Electric Café” from Volkswagen, setup to educate and inspire people in China / Hong Kong about how energy efficient the Volkswagen Electric cars actually are in comparison to their every day [...]

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Volkswagen “The Original Click” YouTube Ads

Thursday, May 24, 2012

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Here’s a really simple, but suitably smart digital media buy from Volkswagen, attempting to warn people not to stand for imitation Volkswagen parts. To do this, Volkswagen bought YouTube ads across popular videos that were imitations of great ones, and served them with an ad saying “Don’t accept Imitations. Prefer Original Parts” which would click [...]

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Volkswagen Amarok: The Facebook Flipbook

Wednesday, April 25, 2012

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Last week we wrote about the Smart Car Twitter Ads from Argentina, it was some what of a Flipbook in the Twitter stream… Today, Volkswagen has one for the Amarok, but in the shape of a Facebook Flipbook. This one, utilising the Facebook Photo Gallery, takes it to the next level with 200+ images that [...]

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Volkswagen iAd: Tiguan Park Assist II

Wednesday, January 11, 2012

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Here is a neat iAd from Volkswagen which ran in the Auto Esporte tablet magazine recently. Created for the Tiguan, the iAd showcases the Park Assist II feature that is now available, even off road. The iAd challenges readers to place their finders on the target spots which triggers the Volkswagen Tiguan to “self park” [...]

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Volkswagen: The Fanwagen

Wednesday, November 2, 2011

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Choose, Build, and drive away with it… This is the tagline of our new campaign, called “the Fanwagen”.Volkswagen the Netherlands invites its fans to vote for their all-time favorite model. As a reward, it rebuilds this model in a one of a kind edition: the Fanwagen. Whether they vote for the classic van the T1 [...]

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Volkswagen: New Beetle Augmented Reality Ads

Sunday, October 23, 2011

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Have you seen the new Volkswagen Beetle? At first glance it’s actually pretty cool and decently aggressive. A major shift for Volkswagen’s Beetle. So how did they launch the biggest ever re-vamp of a classic old car? Well, through a series of standard billboards, bus shelters and just about every other traditional print-based media property [...]

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Light Painting: The Volkswagen Art Heist

Thursday, October 13, 2011

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Here is a beautiful ambient meets social campaign for the new Volkswagen Jetta GLI in Canada where they’ve created a series of pop-up art galleries that feature “Light Paintings” made by the movement of the Volkswagen Jetta. Framed, installed and then left for the public to find (and take home for free) the light paintings [...]

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Volkswagen BlueMotion: Real Time Roulette

Monday, August 22, 2011

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Volkswagen have turned a Norway road into a real time game of roulette using Google Maps. In order to highlight the main feature of the new Golf BlueMotion car (it’s low fuel consumption), in a meaningful and memorable way to consumers, Volkswagen created the BlueMotion Roulette game. To do this they drove a Golf BlueMotion [...]

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Volkswagen’s Augmented Reality App

Friday, July 29, 2011

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Volkswagen are promoting the big come back of their Golf Cabriolet with an augmented reality app. The French agency behind this concept is Paris based Agency.V. who have created a world first with this AR car showroom app for the iPad2, iPhone and Android. Once you’ve downloaded the app it lets you explore the vehicle [...]

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Volkswagen: Virtual Test Drive Inside Print Ad

Sunday, March 13, 2011

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Who said print ads were dead? Well, not the ones that are digitally activated anyway! Volkswagen in Norway have launched what they claim to be the worlds first test drive inside a print ad, and while I think that might just be debated by a few people, there is no doubt, this a seriously cool [...]

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Volkswagen Fox: Twitter Zoom Campaign

Wednesday, March 2, 2011

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Volkswagen Brazil recently sponsored the biggest music festival in Sao Paulo, the (sold out) Planeta Terra Festival, where they decided to promote their coolest young car, the Fox, through a seriously good mashup of Twitter, Google maps and real world prize locations. Volkswagen hid secret tickets across the entire city, and then displayed them on [...]

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Volkswagen: Inside the VW Academy

Tuesday, February 8, 2011

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The Volkswagen Super Bowl spots, featuring the Beetle and the Passat, have gathered significant buzz from the TVC’s. The digital angle is via it’s offical YouTube page, capturing viewers looking for the ads and giving them more, the VW Academy. The idea of the academy is to push viewers to see how the VW stacks [...]

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VW Projection Mapping: Festival Of Light

Tuesday, July 6, 2010

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This is Seeper’s latest projection mapping installation, this time for Volkswagen’s version of Disneyland called Autostadt, in Wolfsburg, Germany. They created the “Festival Of Light” to celebrate the 10th year of Autostadt, a theme park where you can experience the future of Volkswagen (and Audi’s) technology and sustainability concepts.

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Advergame: Volkswagen Tame The Tank

Thursday, April 8, 2010

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Tribal DDB Amsterdam have just launched this new advergame for the Volkswagen Polo, it’s a top-down 2D game with 3D elements where you drive the new polo around collecting items for good and bad. Unfortunately it’s completely in Dutch, and even though half my family is from Holland, I don’t have a clue what this game is [...]

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