Tag Archive | "Volkswagen"

Volkswagen: Charge Up For e-Golf App Challenge

Tuesday, September 2, 2014

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Check out this new campaign from Volkswagen which utilizes the charging hardware on smartphones to interact and power an app! So by doing what people do every day, charging their phone, the Volkswagen ‘Charge Up’ for e-Golf app and deliver receive a raffle tickets to people when they charge their phone, for the chance to [...]

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Volkswagen: Introducing The New VW.com Site

Wednesday, July 23, 2014

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Ok so it’s not exactly brand new, but you’ve probably not seen the video for the new VW.com site. Volkswagen has rethought the entire online car shopping process and built the new vw.com with inspiration from dating sites. With the vision that finding the perfect car shouldn’t be as hard as finding the perfect date. [...]

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Volkswagen: Eyes On The Road Cinema Stunt

Monday, June 9, 2014

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With mobile phones becoming the number one killer on roads around the world, Volkswagen have stepped up to the plate in China, with these stunts at Cinema’s in Beijing. A driving ad starts on screen, an endless, straight, slightly boring road appears for the driver… Until the crucial moment, when a close-range mobile broadcasting device [...]

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Volkswagen GTI: Interactive GoPro Video

Friday, June 6, 2014

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Check out this cool interactive film from Volkswagen featuring about 50 GoPro cameras. Funnily enough, it’s all for a promotion as opposed to some high-tech video experience, and a great one at that, to get you to buy a car and get a free GoPro. Throughout the adventure, you can switch between views and experience [...]

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Volkswagen GTI: Play the Road. Create Music.

Tuesday, December 3, 2013

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Here is the latest Volkswagen GTI campaign, if you can even call it a campaign, I guess. Think of it more as a new experience, a new way to make music, in fact, its a whole new way to put together driving music, because it’s actually the way you drive the car, that you create [...]

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Volkswagen Bannerbahn: Live Banner Challenge

Thursday, September 5, 2013

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Catch a Volkswagen GTI in a Banner to win it. Yes, Volkswagen Netherlands are launching the new GTI in a Banner via an online race, set in the physical world. The 4 most popular Dutch websites were painted on the runway of an airport, each 20 metres wide and 25 metres long. On race day, [...]

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Volkswagen: Start-Stop Chrome Store App

Tuesday, May 28, 2013

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Here is a different take on raising awareness for Volkswagen’s Start-Stop engine technology, through a Google Chrome Store App, using facial recognition technology to detect when someone looks at or away from the screen. This is linked through the app to YouTube, so that any video you are watching automatically pauses if you look away [...]

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Volkswagen: Hidden Frame YouTube Ad

Thursday, May 9, 2013

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Another cool YouTube play from Volkswagen, with this ‘Hidden Frame’ being used to promote their new side assist feature. The Ad utilises a standard YouTube feature, which is the ‘frame view’ when you mouse over the timeline… This isn’t extremely innovative, but it’s a pretty smart and fun way to get the message across. What [...]

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Volkswagen: #Polowers Twitter Campaign

Thursday, April 25, 2013

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Apologies in advance, I think this is the 3rd Volkswagen digital campaign post in a week, but with Cannes around the corner, the case study links are flying in… And this case from Volkswagen and DDB Spain, called ‘The Polowers’ aimed to get some tweeting traction in Spain, where despite the popularity of the Polo, [...]

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Volkswagen Golf GTI: The Fastest YouTube Ad

Wednesday, April 24, 2013

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It looks like Volkswagen are targeting YouTube to find new ways to communicate their message, this time, it’s the Volkswagen GTI in Spain, with ‘The Fastest YouTube Ad’ that you literally can’t skip… I’d love your thoughts on this one! Created by the guys at DDB. (thanks Fernando!)

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Volkswagen: The Automatic Skip Ad on YouTube

Tuesday, April 23, 2013

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Volkswagen always seem to have license to do things differently, and with YouTube Pre-Rolls, they’ve created an ad that hits the ‘Skip Ad’ button for you, aiming to highlight that the new Beetle with DSG Tiptronic transmission doesn’t need you to shift gears. So neither will this very ad. With the video playing the sequence [...]

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Volkswagen Golf 7: 3D Projection Mapping Event

Tuesday, April 2, 2013

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Car manufacturers almost automatically launch a new model with a 3D Projection Mapping Event these days, and this one from Volkswagen is pretty good, launching the all-new 2015 Golf 7 at the New York International Auto Show. (Nice find Dmitri) It starts our with sketches, gets a little 8-bit action, moves into high-tech mode and [...]

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Volkswagen: Slowmercial For Fast Forwarders

Tuesday, March 26, 2013

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If you’re part of the 80% of people who fast forward TV commercials, then this one has been made just for you! It’s the new Slowmercial for the Volkswagen Beetle and it’s an almost static TV Ad that if fast seen while in Fast Forward mode on your recorder, you’ll experience the Ad as if [...]

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Volkswagen: The Search Engine Ad

Sunday, March 17, 2013

6 Comments

Everyone wants to game Google search results for their campaigns, if fact, I’ve seen people submit all sorts of attempts to Digital Buzz, and most don’t work as portrayed, some to do a degree, perhaps once, or for one week… This campaign from the guys at SEA-Team, have attempted to game Google Image Search for [...]

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Volkswagen Smileage: Socialising Road Trips App

Monday, March 11, 2013

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Volkswagen Smileage is an app that is set to socalise your road trips! Powered by the guys from Google Labs in partnership with Deutsch LA, the App syncs with your drive, has the ability to connect in multiple people, combining their photos, milage, checkins, comments and the like, into a Smileage score, which also aggregates [...]

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