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Tag Archive | "Volkswagen"
Volkswagen: Hidden Frame YouTube Ad
Another cool YouTube play from Volkswagen, with this ‘Hidden Frame’ being used to promote their new side assist feature. The Ad utilises a standard YouTube feature, which is the ‘frame view’ when you mouse over the timeline… This isn’t extremely innovative, but it’s a pretty smart and fun way to get the message across. What [...]
Continue reading...Volkswagen: #Polowers Twitter Campaign
Thursday, April 25, 2013
Apologies in advance, I think this is the 3rd Volkswagen digital campaign post in a week, but with Cannes around the corner, the case study links are flying in… And this case from Volkswagen and DDB Spain, called ‘The Polowers’ aimed to get some tweeting traction in Spain, where despite the popularity of the Polo, [...]
Continue reading...Volkswagen Golf GTI: The Fastest YouTube Ad
Wednesday, April 24, 2013
It looks like Volkswagen are targeting YouTube to find new ways to communicate their message, this time, it’s the Volkswagen GTI in Spain, with ‘The Fastest YouTube Ad’ that you literally can’t skip… I’d love your thoughts on this one! Created by the guys at DDB. (thanks Fernando!)
Continue reading...Volkswagen: The Automatic Skip Ad on YouTube
Tuesday, April 23, 2013
Volkswagen always seem to have license to do things differently, and with YouTube Pre-Rolls, they’ve created an ad that hits the ‘Skip Ad’ button for you, aiming to highlight that the new Beetle with DSG Tiptronic transmission doesn’t need you to shift gears. So neither will this very ad. With the video playing the sequence [...]
Continue reading...Volkswagen Golf 7: 3D Projection Mapping Event
Tuesday, April 2, 2013
Car manufacturers almost automatically launch a new model with a 3D Projection Mapping Event these days, and this one from Volkswagen is pretty good, launching the all-new 2015 Golf 7 at the New York International Auto Show. (Nice find Dmitri) It starts our with sketches, gets a little 8-bit action, moves into high-tech mode and [...]
Continue reading...Volkswagen: Slowmercial For Fast Forwarders
Tuesday, March 26, 2013
If you’re part of the 80% of people who fast forward TV commercials, then this one has been made just for you! It’s the new Slowmercial for the Volkswagen Beetle and it’s an almost static TV Ad that if fast seen while in Fast Forward mode on your recorder, you’ll experience the Ad as if [...]
Continue reading...Volkswagen: The Search Engine Ad
Sunday, March 17, 2013
Everyone wants to game Google search results for their campaigns, if fact, I’ve seen people submit all sorts of attempts to Digital Buzz, and most don’t work as portrayed, some to do a degree, perhaps once, or for one week… This campaign from the guys at SEA-Team, have attempted to game Google Image Search for [...]
Continue reading...Volkswagen Smileage: Socialising Road Trips App
Monday, March 11, 2013
Volkswagen Smileage is an app that is set to socalise your road trips! Powered by the guys from Google Labs in partnership with Deutsch LA, the App syncs with your drive, has the ability to connect in multiple people, combining their photos, milage, checkins, comments and the like, into a Smileage score, which also aggregates [...]
Continue reading...Volkswagen Street View Quest: Pin It to Win It
Friday, August 3, 2012
Here’s the latest Volkswagen work, this time out of South Africa, with the Volkswagen ‘Street Quest’ advergame… It’s a Facebook challenge to find and ‘Pin’ as many Volkswagens on South African roads as possible, using a gamified, custom version of Google Street View. The campaign is running over a 4 week period, where the people [...]
Continue reading...Volkswagen Up: A Scream Powered Olympic Car
Saturday, July 28, 2012
For Dutch people wanting to score tickets to the London Olympics to cheer their country, here’s your best chance yet with “Up! Holland Up!”. Volkswagen have created a sound/scream powered car and are giving you the chance to post your fastest 100m sprint time for the chance to win tickets. Volkswagen have removed the all [...]
Continue reading...Volkswagen: Voice Activated Interactive Banner
Wednesday, July 18, 2012
Here’s an innovative way for Volkswagen to promote their voice control function within their new ‘Touch Phone Kit’. German agency Agenta Agenturgruppe developed this interactive banner campaign that enables users to video-call their Facebook friends, all from within the banner. The Volkswagen Touch Kit is a new accessory that can be installed in the users [...]
Continue reading...Volkswagen: Augmented Reality Electric Cafe
Sunday, May 27, 2012
Volkswagen are pushing hard into China, but it’s not always easy to be creative over there, and this comes close… The Augmented Reality based “Electric Café” from Volkswagen, setup to educate and inspire people in China / Hong Kong about how energy efficient the Volkswagen Electric cars actually are in comparison to their every day [...]
Continue reading...Volkswagen “The Original Click” YouTube Ads
Thursday, May 24, 2012
Here’s a really simple, but suitably smart digital media buy from Volkswagen, attempting to warn people not to stand for imitation Volkswagen parts. To do this, Volkswagen bought YouTube ads across popular videos that were imitations of great ones, and served them with an ad saying “Don’t accept Imitations. Prefer Original Parts” which would click [...]
Continue reading...Volkswagen Amarok: The Facebook Flipbook
Wednesday, April 25, 2012
Last week we wrote about the Smart Car Twitter Ads from Argentina, it was some what of a Flipbook in the Twitter stream… Today, Volkswagen has one for the Amarok, but in the shape of a Facebook Flipbook. This one, utilising the Facebook Photo Gallery, takes it to the next level with 200+ images that [...]
Continue reading...Volkswagen iAd: Tiguan Park Assist II
Wednesday, January 11, 2012
Here is a neat iAd from Volkswagen which ran in the Auto Esporte tablet magazine recently. Created for the Tiguan, the iAd showcases the Park Assist II feature that is now available, even off road. The iAd challenges readers to place their finders on the target spots which triggers the Volkswagen Tiguan to “self park” [...]
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Thursday, May 9, 2013
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