Tag Archive | "Volkswagen Virtual Test Drive"

Volkswagen: Virtual Test Drive Inside Print Ad

Sunday, March 13, 2011

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Who said print ads were dead? Well, not the ones that are digitally activated anyway! Volkswagen in Norway have launched what they claim to be the worlds first test drive inside a print ad, and while I think that might just be debated by a few people, there is no doubt, this a seriously cool [...]

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Volkswagen: Live Test Drive Case Study

Wednesday, October 27, 2010

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AlmapBBDO Brazil created a neat interactive meets experiential campaign earlier this year for Volkswagen’s new Amarok (most of you guys will have seen this campaign?). Essentially the idea was to create a virtual test drive that people could experience live from their home or office. So, they setup a huge outdoor test track, along with [...]

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