Apologies in advance, I think this is the 3rd Volkswagen digital campaign post in a week, but with Cannes around the corner, the case study links are flying in… And this case from Volkswagen and DDB Spain, called ‘The Polowers’ aimed to get some tweeting traction in Spain, where despite the popularity of the Polo, [...]
Continue reading...Sunday, March 17, 2013
Everyone wants to game Google search results for their campaigns, if fact, I’ve seen people submit all sorts of attempts to Digital Buzz, and most don’t work as portrayed, some to do a degree, perhaps once, or for one week… This campaign from the guys at SEA-Team, have attempted to game Google Image Search for [...]
Continue reading...Wednesday, April 25, 2012
Last week we wrote about the Smart Car Twitter Ads from Argentina, it was some what of a Flipbook in the Twitter stream… Today, Volkswagen has one for the Amarok, but in the shape of a Facebook Flipbook. This one, utilising the Facebook Photo Gallery, takes it to the next level with 200+ images that [...]
Continue reading...Sunday, March 13, 2011
Who said print ads were dead? Well, not the ones that are digitally activated anyway! Volkswagen in Norway have launched what they claim to be the worlds first test drive inside a print ad, and while I think that might just be debated by a few people, there is no doubt, this a seriously cool [...]
Continue reading...Thursday, April 8, 2010
Tribal DDB Amsterdam have just launched this new advergame for the Volkswagen Polo, it’s a top-down 2D game with 3D elements where you drive the new polo around collecting items for good and bad. Unfortunately it’s completely in Dutch, and even though half my family is from Holland, I don’t have a clue what this game is [...]
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Thursday, April 25, 2013
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