Tag Archive | "Volkswagen Digital Campaigns"

Volkswagen: ‘PoloTag’ Social Test Drives

Tuesday, October 21, 2014

46 Comments

Volkswagen love a good social campaign and for 6 days, across three major cities, South Africans could play ‘PoloTag’. A real-world social game challenging people to spot the new Polo around a specified route, tag it on twitter, and then test drive it, right there and then. With the person who drove it for the [...]

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Volkswagen: Charge Up For e-Golf App Challenge

Tuesday, September 2, 2014

26 Comments

Check out this new campaign from Volkswagen which utilizes the charging hardware on smartphones to interact and power an app! So by doing what people do every day, charging their phone, the Volkswagen ‘Charge Up’ for e-Golf app and deliver receive a raffle tickets to people when they charge their phone, for the chance to [...]

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Volkswagen: #Polowers Twitter Campaign

Thursday, April 25, 2013

4 Comments

Apologies in advance, I think this is the 3rd Volkswagen digital campaign post in a week, but with Cannes around the corner, the case study links are flying in… And this case from Volkswagen and DDB Spain, called ‘The Polowers’ aimed to get some tweeting traction in Spain, where despite the popularity of the Polo, [...]

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Volkswagen: The Search Engine Ad

Sunday, March 17, 2013

6 Comments

Everyone wants to game Google search results for their campaigns, if fact, I’ve seen people submit all sorts of attempts to Digital Buzz, and most don’t work as portrayed, some to do a degree, perhaps once, or for one week… This campaign from the guys at SEA-Team, have attempted to game Google Image Search for [...]

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Volkswagen Amarok: The Facebook Flipbook

Wednesday, April 25, 2012

12 Comments

Last week we wrote about the Smart Car Twitter Ads from Argentina, it was some what of a Flipbook in the Twitter stream… Today, Volkswagen has one for the Amarok, but in the shape of a Facebook Flipbook. This one, utilising the Facebook Photo Gallery, takes it to the next level with 200+ images that [...]

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Volkswagen: Virtual Test Drive Inside Print Ad

Sunday, March 13, 2011

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Who said print ads were dead? Well, not the ones that are digitally activated anyway! Volkswagen in Norway have launched what they claim to be the worlds first test drive inside a print ad, and while I think that might just be debated by a few people, there is no doubt, this a seriously cool [...]

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Advergame: Volkswagen Tame The Tank

Thursday, April 8, 2010

3 Comments

Tribal DDB Amsterdam have just launched this new advergame for the Volkswagen Polo, it’s a top-down 2D game with 3D elements where you drive the new polo around collecting items for good and bad.¬†Unfortunately¬†it’s completely in Dutch, and even though half my family is from Holland, I don’t have a clue what this game is [...]

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