Tag Archive | "VML"

Kellogg Throws Down Instagram Challenges

Sunday, November 23, 2014


Kellogg is throwing down the challenge to teens and their smartphones in Australia with ‘Nutri-Grain Throwdowns’, a real-world mobile gaming experience that has been launched with the new ‘Nutri-Grain Throwdowns’ app which sees teens battle it out in 21 interactive challenges, competing against their friends and influencers across surf, skate, bike and dance amongst others. [...]

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Drink Up: Meet Our Talking Water Fountain

Sunday, September 7, 2014


So everyone has had a drink from one of those water foundains in a public space before right? But how about one that talks to you? Drink Up, has built a special kind of water fountain to help spread the good word of water. Because while the Drink Up Fountain may look like a regular [...]

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Rip Curl: World First GPS Surf Tracking Device

Tuesday, June 3, 2014


Introducing Rip Curl Search; a multi-platform digital ecosystem and device (Waterproof GPS Surf Watch) that allows surfers to find, capture and re-live their perfect waves, anywhere in the world… Created by VML in Sydney, Australia. It’s powered by Facebook Connect, and lets surfers log all their sessions, challenge friends, create surf clubs, protect secret spots, [...]

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Wendy’s Pretzel Burger: Social Love Songs

Friday, May 2, 2014


Yep, so if you’re a fan of Wendy’s on Facebook, you’ll have seen this Pretzel Bacon Cheeseburger campaign of ridiculousness, so much so, that you just can’t look away! The campaign lets Facebook/Twitter Fans write the actual lyrics for #PretzelLoveSongs that are then turned into real music videos in record time, and posted back online, [...]

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Kellogg’s Crunchy Nut: Late Night Chat Line

Thursday, April 10, 2014


Kellogg’s Crunchy Nut has launched ‘Midnight Spooning’ a campaign inviting people to call a late night chat line or text a smart chat-bot, to have a one-on-one choose your own adventure style experience directly with the brand, created by the guys at VML in Australia. There are a host of YouTube teaser videos that ask [...]

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SnapChat Santa: VML Agency Xmas Card

Monday, December 9, 2013


It’s that time of year where both brands and agencies pump out all sorts of Xmas cards to celebrate their creativity (or perhaps just something a little different). Well, here is VML Australia’s Agency Xmas Card for 2013 – SnapChat Santa – a new profile that will see Santa sending out weird but wonderful SnapChat [...]

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YouTube: The Missing Person Pre-Roll

Friday, August 30, 2013


In a World First Pre-Roll campaign on YouTube for the Australian Federal Police, VML have launched ‘The Missing Persons Pre-Roll’ during Missing Persons Week, aiming to amplify the search to gain new information and leads on over 1,600 long term missing persons in Australia. The Missing Persons Pre-Roll was geo-targeted to focus on the locations [...]

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Vivid Light Festival: We See Saw Installation

Wednesday, July 31, 2013


The Vivid Light Festival attracts millions of people to Sydney Harbour over a 2 week period each year, with the city hosting a Festival of Light, Music and Ideas around the city. ‘We See Saw’ is a collaborative play installation, activating a sense of nostalgia by providing just a few minutes of a time gone [...]

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DBS Regatta: A Community Generated Story

Saturday, June 8, 2013


Each year in Singapore there is a huge Dragon Boat Race Regatta, a signature event of the city, and for 2013, they’ve challenged the community to upload photos to Facebook, Twitter, Instagram and Vine to create a community generated story of the event, a video fused together through time-lapse and tilt-shift combining the user generated [...]

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MINDDRIVE: The Social Fuel Driving Tour

Friday, May 24, 2013


MindDrive is a pretty cool way to raise awareness for experiential education programs in the US. The MindDrive students built an electric car that converts social media into social fuel, powering a road trip from Kansas City, Mo. to Washington D.C., where they hope to drive change in education. Every time you Watch, like and [...]

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