Tag Archive | "VML"

DBS Regatta: A Community Generated Story

Saturday, June 8, 2013

0 Comments

Each year in Singapore there is a huge Dragon Boat Race Regatta, a signature event of the city, and for 2013, they’ve challenged the community to upload photos to Facebook, Twitter, Instagram and Vine to create a community generated story of the event, a video fused together through time-lapse and tilt-shift combining the user generated [...]

Continue reading...

MINDDRIVE: The Social Fuel Driving Tour

Friday, May 24, 2013

0 Comments

MindDrive is a pretty cool way to raise awareness for experiential education programs in the US. The MindDrive students built an electric car that converts social media into social fuel, powering a road trip from Kansas City, Mo. to Washington D.C., where they hope to drive change in education. Every time you Watch, like and [...]

Continue reading...

Reindeer Races: VML Australia’s Epic Xmas Card

Thursday, December 13, 2012

8 Comments

I may be a little biased, but check out VML Sydney’s epic Agency Xmas Card for 2012… It’s called Reindeer Races, and is a huge arduino powered installation that live streams real-world races from our office here in Sydney. When you connect with Facebook, you’ll be allocated a reindeer in the next available race, then [...]

Continue reading...

Jameson Irish Whiskey: Playable AR Billboards

Thursday, October 25, 2012

8 Comments

Jameson Irish Whiskey has launched a huge Blippar activation in Australia for the launch of their new RTDs. The Blippar campaign turns the bottle (where ever it is seen) into a game when scanned with the Blippar App, which is powered by Image Recognition technology on an Augmented Reality Platform, creating ‘playable’ billboards, adshells, websites, [...]

Continue reading...

Australian Defence Force: Mobile Medic App

Tuesday, June 26, 2012

2 Comments

Less of an ad and more of a test, this is the latest recruitment campaign for the Australian Defence Force, called Mobile Medic – and it just won 4x Gold and many more silver/bronze at Cannes Lions 2012. A mobile app that challenges you to diagnose the patient in the ad through the Mobile Medic [...]

Continue reading...

Nokia Lumia: Augmented Reality Angry Birds

Wednesday, March 21, 2012

5 Comments

Here is the latest piece of the Nokia Lumia campaign that is travelling the world right now, an Augmented Reality Angry Birds Installation in Sydney, Australia, powered by the Xbox Kinect to create an interactive Augmented Reality experience where you can kick all the Angry Birds you’d like, along with a virtual dance off with [...]

Continue reading...