Tag Archive | "Vitro"

Newcastle Brown Ale: Shadow Art Installation

Sunday, August 14, 2011

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Check out this creative billboard from Newcastle Brown Ale. Debuted in the Gaslamp district in San Diego from now until the end of September this shadow art installation represents the brand’s tag line “The lighter side of dark”. San Diego based agency Vitro created this shadow art installation using 3000 real-life Newcastle Brown Ale bottle [...]

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Qualcomm: AR Experiential Mobile Campaign

Tuesday, March 22, 2011

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This is an interesting experiential campaign at the recent Mobile World Congress in Barcelona, Spain, for Qualcomm (the major sponsor) to promote their industry leading chipset. One night, they invited 4,000 VIP’s from the 60,000 attendees to an exclusive party, where they prompted attendees to download the dragon catcher app and compete in a live [...]

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