Tag Archive | "Vitro Agency"

Qualcomm: AR Experiential Mobile Campaign

Tuesday, March 22, 2011

11 Comments

This is an interesting experiential campaign at the recent Mobile World Congress in Barcelona, Spain, for Qualcomm (the major sponsor) to promote their industry leading chipset. One night, they invited 4,000 VIP’s from the 60,000 attendees to an exclusive party, where they prompted attendees to download the dragon catcher app and compete in a live [...]

Continue reading...