Tag Archive | "Virtual Reality"

The Race For The Future Of Virtual Reality

Saturday, December 3, 2016

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Right now there is over $2 Trillion in market capitalisation for Virtual Reality startups, products and experiences. But who’s actually using VR and is it even worth it? Well, as Fortune Magazine highlights here, it’s deeper than you think, and beyond out typical marketing and brand focused experience conversations, VR (and the various variants of [...]

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Liseberg Halloween: The Virtual Reality Check

Saturday, November 12, 2016

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How do you launch Halloween at an amusement park? You invite test subjects for a sneak peek of the year’s fancy new horror attraction, build up the atmosphere and suspense for a scary virtual reality experience. But instead, give them something even worse… A Real Experience. Created by the guys at DDB Gothenburg, Sweden.

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Facebook: Social Augmented Reality Is Here

Friday, October 14, 2016

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Mark Zuckerberg this week demoed the future of Augment Reality / VR with new “Social Reality” vision that brings people to life inside their Virtual Reality experiences, connected by friends to create a social-reality type experience. Inside the experience you can do just about anything; play games, view photos, talk as if you were in [...]

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National Geographic: Yosemite in Virtual Reality

Tuesday, September 6, 2016

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President Obama traveled to Yosemite National Park for its 100th birthday, and National Geographic captured the entire experience of the President’s trip to Yosemite like never before, with a 360 virtual reality experience on Facebook taking you on a tour of the ages, narrated by the president himself.

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The Martian VR Experience Case Study

Thursday, September 1, 2016

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Most VR Experiences leave a lot to be desired at this early stage in their existence, but this one for 20th Century Fox’s “The Martian” helped put people inside the movie with one of the better promotional VR Experiences I’ve seen. The Martian VR challenged players with an adventure on mars, perhaps even a daring [...]

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Google Presents: National Park Hidden Worlds

Sunday, August 28, 2016

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Google is ramping up mobile 360 video experiences, now you can explore some of the most amazing National Parks in the US, as you follow rangers on a journey to places most people never go. You’ll experience some of the most amazing sights, unbelievable sounds, and crazy adventures of Kenai Fjords, Hawai’i Volcanoes, Carlsbad Caverns, [...]

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VReal Trike: Virtual Reality On A Trike

Friday, August 12, 2016

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At the world’s largest virtual reality expo, a VR company called “Interactive Lab” showcased their latest VR Installation, a motorised trike that becomes a Tron-like race track as soon as you put the goggles on! It’s a custom built electric-powered trike equipped with an onboard computer that powers an Oculus Rift headset surrounded by 20+ [...]

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Painting in 3D With Google’s VR Tilt Brush

Sunday, July 24, 2016

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So you’re not awesome with Photoshop, or 3D Studio Max, but want to make art? Perhaps you just want to design for the future… Well, Google’s Tilt Brush lets you paint in a 3D space with virtual reality, making what’s impossibly hard to create on a computer, look seriously easy through human movement. Now you [...]

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Lockheed Martin: The VR Mars Experience Bus

Saturday, April 23, 2016

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Imagine driving across an inhabited Mars? Well, Lockheed Martin did, helping children to truly believe in their own potential, by taking them further than they ever dreamed they’d go; To Mars. The Lockheed Martin Virtual Experience Bus travelled to Mars, where the windows of a bus were turned into HD screens to create a group [...]

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McDonald’s Happy Goggles: VR Happy Meal Box

Tuesday, March 1, 2016

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Introducing Happy Goggles. McDonald’s Sweden has launched a promotion that lets kids turn Happy Meal boxes into virtual-reality viewers. The launch of Happy Goggles coincides with the Swedish “Sportlov” recreational holiday when many families go skiing. With this in mind McDonald’s have created “Slope Stars”, a skiing based VR game which can also be played [...]

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Target: An Epic 360° Halloween Adventure

Monday, October 19, 2015

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Halloween is almost here, and with it, the likely onslaught of 360° and VR adventures to tell those scary stories in new and interesting ways. First up this year, is Target in the US, with their “Epic 360° Halloween Adventure” powered by YouTube. Users can explore 4 scenarios in 360° video; across mobile, tablet and [...]

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Gatorade: 360° Virtual Reality Baseball

Sunday, September 20, 2015

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Gatorade have unveiled a first of its kind 360° Virtual Reality Baseball Experience from the POV of Bryce Harper. You’ll be at the bottom of the 9th with everything on the line… And get to step up to the plate and become Bryce Harper in this epic 360° video, as you go toe-to-toe with a [...]

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The Void: Real-World VR Gaming Spaces

Thursday, August 27, 2015

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It’s been a big week for Virtual Reality Gaming, with Zero Latency launching in Australia and The VOID getting closer to reality in the US, as people rush to launch cutting edge virtual reality gaming facilities around the world, for players who are expecting next-gen VR games. The VOID is a different type of VR [...]

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Zero Latency: Free Roam Virtual Reality Gaming

Sunday, August 23, 2015

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Finally, Virtual Reality is stepping up to the plate, with a World First “Zero Latency” Free Roam, Multi-Player gaming setup in Melbourne, Australia. Using the latest Oculus Rift, and powered by Alienware backpacks, players can roam around inside a huge warehouse type structure with friends, in an immersive VR environment where they literally become the [...]

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B-Reel: Virtual Reality Adventures Game

Thursday, August 20, 2015

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Check out B-Reel’s latest experiment, this time an adventure with Virtual Reality on Cardboard. The game is called “Stupid Big Hands” and is a prototype for Cardboard that provides pick-up-and-play type VR gaming. You’ll take on the character of George, a 50m (160ft) tall guy, with over-sized uncontrollable hands that makes walking through cities a [...]

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Kickstarter: The SpaceVR Project

Sunday, August 16, 2015

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As Virtual Reality continues to rise in both popularity and proliferation, new projects and startups are wanting to capture the world from new perspectives. But this one, from SpaceVR is a little different, they want to capture the world’s first Virtual Reality content from space, and give that to the world, so that almost anyone [...]

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Meet FOVE VR: The Oculus Rift Killer

Sunday, May 24, 2015

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FOVE VS is claiming to be the world’s smartest VR Headset system, ultimately powered by advanced eye-tracking technology inside the headset so that you get seamless interactivity in any virtual world you might play. Which arguably makes it an Oculus Rift Killer, if they can get it to market fast enough. FOVE tracks a user’s [...]

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Samsung: The World’s First Virtual Reality Birth

Sunday, March 22, 2015

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Samsung owned industry sites this week with their ‘LifeLIVE’ event, which claims to be the world’s first Virtual Reality Birth in Australia, where a couple who are based 4,000km’s away from each other, were connected live, for a virtual birthing experience powered by Samsung’s VR Gear headset. Of course this isn’t out of the box, [...]

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Mountain Dew: VR Backcountry Boarding

Sunday, March 8, 2015

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Mountain Dew has just launched an aresome VR experience at the Burton US Open. Where they set out to capture a first-of-its-kind backcountry snowboarding experience in Virtual Reality during February 2015, allowing anyone with a Samsung Hear headset, to join the DEW Crew an participate in the backcountry trip! Plus if you’ve got a Samsung [...]

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