This format isn’t exactly new, but you’ve also probably never seen quite a line up like this all in one piece of content… Red Bull Kluge is the next instalment of ‘Athlete Machines’ meet domino challenges featuring a host of Red Bull sponsored athletes. It starts slow, and some parts are probably a little forced, [...]
Continue reading...Saturday, November 10, 2012
This Buyral video has been kicking around for the last week and I’m sure you’ll all appreciate it! A spoof of how agencies from around the world get their YouTube videos to go Viral… Well, as you’ll see in this video, it’s just as you probably expected, with professional clicking networks the world over, using [...]
Continue reading...Monday, October 15, 2012
Here’s the latest piece of content from Redbull’s Parkour sponsorship of Jason Paul, this time, they’ve setup what’s been named a ‘Human Powered Freerunning Machine’… Which from my decryption is an engineered environmental dominos setup that sees Jason Paul run through various contraptions to the finish line. The video has racked up 5 million views [...]
Continue reading...Monday, September 17, 2012
‘Gangnam Style’ will easily be the biggest viral video of 2012, and this one video has more views (and an equal number of subscribers) than Lady Gaga’s entire YouTube channel combined. PSY is a largely unknown Korean rapper, who some how, has absolutely nailed the content play with a purposely uncool video designed to earn [...]
Continue reading...Sunday, August 19, 2012
So Volvo has jumped onto the content bandwagon in a big way this week to promote their FH serious of precision trucks. Grabbing World record-holding highliner Faith Dickey to setup a wire-walk between two trucks speeding towards a tunnel on an unopened highway somewhere in Croatia, at about 80km, and while the outcome is probably [...]
Continue reading...Monday, July 16, 2012
Here’s a different kind of way to sell tyres from Goodyear, test drives! A bit weird right? It almost sounds too generic… Well, maybe not when you’ve placed the new Eagle F1 tyres on a top of the line BMW sports edition and setup a crazy stunt track to demo the tyres on with unsuspecting [...]
Continue reading...Monday, April 30, 2012
Here is a great piece of social outreach from Call of Duty in anticipation of the next instalment of the mega game franchise, which is due out this week… Tapping into perhaps the most famous gun blogger on YouTube, FPSRussia (who, with his almost 2.5 million subscribers seems to get his hands on literally every [...]
Continue reading...Wednesday, December 28, 2011
Well, what a year, particurally for the growth and promotion of online video, and as always, YouTube has released the YouTube Rewind 2011 Showcase for your viewing pleasure, just in case you missed it among the first 3 million views of the round up video so far… here it is! Via AdsMitchell. So what makes [...]
Continue reading...Thursday, September 22, 2011
Most of you would have heard about the “World Cup” on in New Zealand right now, but I suspect a large percentage of you, particularly people from the US, might not know all the rules of Rugby… So, in a style made famous recently, here is the “Sexy Rugby Rules” presented by Lynx. I thought [...]
Continue reading...Friday, January 7, 2011
The second generation of Intel’s new ‘i’ series processors are out, and to build some hype they have just launched a neat video on YouTube called “The Chase”. It’s a short action/adventure film that is shown through a variety of windows, animations, code, Facebook pages, websites, Google maps and games, among other things! It went live this week and [...]
Continue reading...Sunday, August 22, 2010
4 days and 4+ million views, that’s what you get when you throw Roger Federer into a viral video and seed it to perfection. It’s kind of scary when you take a step back and think about how many of these trick-shot-style viral videos are out there (or have been), and how almost every time, no matter [...]
Continue reading...Wednesday, August 18, 2010
Lynx recently launched a new series of webisodes on Facebook called The Wingman Academy, a new training facility designed to get rid of dating irritations as they put it, in typical lynx style! The webisodes train you on how to become a better wingman by avoiding all the typical advances, irritations, chic chats (as they [...]
Continue reading...Wednesday, August 4, 2010
Right. So a pizza company creates a crazy YouTube choose your own adventure film as a lead gen tool and sales driver? I love it. Hell Pizza, a little New Zealand Pizza startup that has rapidly grown to about 100 stores (in multiple countries) have just launched a very cool campaign with YouTube’s Annotations feature allowing them to [...]
Continue reading...Monday, August 2, 2010
Maybe it’s because I’ve had a seriously long day, but this ongoing webisode series on Facebook from Bacardi called True Originals has just completely disappointed me, in fact using these videos as a Facebook campaign is a clear and epic fail on a number of levels. But first, let’s look at these amazing short films where a mysterious character seems [...]
Continue reading...Thursday, July 22, 2010
I’ve just been sent a link to what I believe is an almost undiscovered land within YouTube, well, by undiscovered I mean I’ve never seen it (have you guys??) and for an official YouTube run channel, it’s clearly almost non existent with only 60,000 views since going live back in December 2009. This is home to the the [...]
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Tuesday, November 13, 2012
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