Tag Archive | "Viral Videos"

The World’s Biggest Viral Video Experiment

Monday, July 11, 2016


So, how do you make a viral video? Well, a team from Australia has spent 2 years trying to find out, and nailed it… From shark attacks, to lightning strikes, bears chasing snowboarders, to drones falling into Burning Man – the world watched, they shared and then they argued like hell over their authenticity. With [...]

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OK GO: The Writing’s On The Wall Video

Sunday, June 22, 2014


We’ve always posted OK Go’s music videos as they are as much branded viral content as they are great music videos. And to launch their new album, Hungry Ghosts, they’ve created this piece of ‘visual deception’ as a music video called ‘The Writing’s On The Wall’. Enjoy. 7m views and counting.

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Pedigree: YouTube Ad Revenue Donations

Monday, April 28, 2014


Pedigree is experimenting with a new way to raise money for its famous ‘Adoption Drive’ campaign, by creating this super cute Doggy video, and enabling YouTube’s revenue sharing model, to make every global view earn money for the cause. So, in doing my part, I’m posting this to not only feature a smart campaign, but [...]

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Renault: Life Size Scalextric Car Race

Monday, December 23, 2013


Everyone loves scalextric car races, so it will be interesting to see how much traction Renault gets from this attempted viral video in London, where they’ve created a Life Size Scalextric Car Race between two of their new electric ‘ZOE’ cars that are controlled from a Helicopter, by 2 winning Facebook fans. It does look [...]

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Adobe: Click Baby Click Campaign!

Monday, November 4, 2013


This is quite a funny play from Adobe, for their ‘Marketing Cloud’ product with a video that tells the story that’s not so uncommon; tonnes of traffic, unanalysed, typically from sources that don’t really drive value for the site/campaign it’s trying to target, leading to assumptions of performance… And while slightly dramatised, it acts a [...]

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Red Bull Kluge: Ultimate Athlete Dominos

Tuesday, November 13, 2012


This format isn’t exactly new, but you’ve also probably never seen quite a line up like this all in one piece of content… Red Bull Kluge is the next instalment of ‘Athlete Machines’ meet domino challenges featuring a host of Red Bull sponsored athletes. It starts slow, and some parts are probably a little forced, [...]

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Buyral: The Professional Clicking Agency

Saturday, November 10, 2012


This Buyral video has been kicking around for the last week and I’m sure you’ll all appreciate it! A spoof of how agencies from around the world get their YouTube videos to go Viral… Well, as you’ll see in this video, it’s just as you probably expected, with professional clicking networks the world over, using [...]

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Redbull: Human Powered Freerunning Machine

Monday, October 15, 2012


Here’s the latest piece of content from Redbull’s Parkour sponsorship of Jason Paul, this time, they’ve setup what’s been named a ‘Human Powered Freerunning Machine’… Which from my decryption is an engineered environmental dominos setup that sees Jason Paul run through various contraptions to the finish line. The video has racked up 5 million views [...]

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PSY Gangnam Style: Cult Viral Hits 200M Views

Monday, September 17, 2012

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‘Gangnam Style’ will easily be the biggest viral video of 2012, and this one video has more views (and an equal number of subscribers) than Lady Gaga’s entire YouTube channel combined. PSY is a largely unknown Korean rapper, who some how, has absolutely nailed the content play with a purposely uncool video designed to earn [...]

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Volvo Trucks: The Ballerina Stunt Viral

Sunday, August 19, 2012


So Volvo has jumped onto the content bandwagon in a big way this week to promote their FH serious of precision trucks. Grabbing World record-holding highliner Faith Dickey to setup a wire-walk between two trucks speeding towards a tunnel on an unopened highway somewhere in Croatia, at about 80km, and while the outcome is probably [...]

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Goodyear: ‘Control Freak’ Live Test Drives

Monday, July 16, 2012


Here’s a different kind of way to sell tyres from Goodyear, test drives! A bit weird right? It almost sounds too generic… Well, maybe not when you’ve placed the new Eagle F1 tyres on a top of the line BMW sports edition and setup a crazy stunt track to demo the tyres on with unsuspecting [...]

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Call of Duty: Quadrocopter Machine Gun Video

Monday, April 30, 2012


Here is a great piece of social outreach from Call of Duty in anticipation of the next instalment of the mega game franchise, which is due out this week… Tapping into perhaps the most famous gun blogger on YouTube, FPSRussia (who, with his almost 2.5 million subscribers seems to get his hands on literally every [...]

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YouTube Rewind 2011 Showcase

Wednesday, December 28, 2011


Well, what a year, particurally for the growth and promotion of online video, and as always, YouTube has released the YouTube Rewind 2011 Showcase for your viewing pleasure, just in case you missed it among the first 3 million views of the round up video so far… here it is! Via AdsMitchell. So what makes [...]

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Lynx: Sexy Rugby Rules For World Cup

Thursday, September 22, 2011


Most of you would have heard about the “World Cup” on in New Zealand right now, but I suspect a large percentage of you, particularly people from the US, might not know all the rules of Rugby… So, in a style made famous recently, here is the “Sexy Rugby Rules” presented by Lynx. I thought [...]

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Intel: “The Chase” Desktop Adventure Film

Friday, January 7, 2011


The second generation of Intel’s new ‘i’ series processors are out, and to build some hype they have just launched a neat video on YouTube called “The Chase”. It’s a short action/adventure film that is shown through a variety of windows, animations, code, Facebook pages, websites, Google maps and games, among other things! It went live this week and [...]

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Roger Federer Trickshot Goes Viral

Sunday, August 22, 2010


4 days and 4+ million views, that’s what you get when you throw Roger Federer into a viral video and seed it to perfection. It’s kind of scary when you take a step back and think about how many of these trick-shot-style viral videos are out there (or have been), and how almost every time, no matter [...]

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Lynx: The Wingman Academy Webisodes

Wednesday, August 18, 2010


Lynx recently launched a new series of webisodes on Facebook called The Wingman Academy, a new training facility designed to get rid of dating irritations as they put it, in typical lynx style! The webisodes train you on how to become a better wingman by avoiding all the typical advances, irritations, chic chats (as they [...]

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Hell Pizza: YouTube Adventure Pizza Film?!

Wednesday, August 4, 2010


Right. So a pizza company creates a crazy YouTube choose your own adventure film as a lead gen tool and sales driver? I love it. Hell Pizza, a little New Zealand Pizza startup that has rapidly grown to about 100 stores (in multiple countries) have just launched a very cool campaign with YouTube’s Annotations feature allowing them to [...]

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Bacardi True Originals Facebook Fail?

Monday, August 2, 2010


Maybe it’s because I’ve had a seriously long day, but this ongoing webisode series on Facebook from Bacardi called True Originals has just completely disappointed me, in fact using these videos as a Facebook campaign is a clear and epic fail on a number of levels. But first, let’s look at these amazing short films where a mysterious character seems [...]

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YouTube’s Show & Tell Site For Marketers

Thursday, July 22, 2010


I’ve just been sent a link to what I believe is an almost undiscovered land within YouTube, well, by undiscovered I mean I’ve never seen it (have you guys??) and for an official YouTube run channel, it’s clearly almost non existent with only 60,000 views since going live back in December 2009. This is home to the the [...]

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