Do you remember the band that released that music video with them performing a song while moving around on Treadmills? Well, that video made them famous and now they are back with another YouTube release of their latest music video, and it’s already getting some serious attention online with almost 3 million views in it’s [...]
Continue reading...Tuesday, September 22, 2009
Some people just can’t stop being creative. On 09/09/09, advertising creatives Shane Dawson and Ben Birchall from Melbourne found themselves out of a job. After 5 years at the same agency, this creative duo is given their pink slips after a big account walks. They decide to document their redundancy, and their campaign to get themselves back [...]
Continue reading...Tuesday, September 22, 2009
Samsung (with the help of their global advertising partner Leo Burnett) recently launched a new digital camera range with a difference. The ST550 & ST500 are revolutionary dual screen digital cameras which have a forward facing LCD touch screen panel for taking self portraits (should be big hit with the shameless self promotion types on [...]
Continue reading...Tuesday, July 14, 2009
Razorfish releases another amazing report about social influence marketing. It?s an inspiring and great read, below are just a few key topics from the report: ? The Razorfish Social Influence Survey, which unearths the importance of social media ininfluencing purchase decisions. ? A feature on how social media is becoming both a paid and unpaid distribution mechanismfor [...]
Continue reading...Monday, June 1, 2009
Touching testimonial of a worker whose occupation is not regulated, has no union, doesn’t get weekends and works up to 14 hours per day!! And I thought my work was fun. This is a campaign for Dream Job a job portal website in Brazil.
Continue reading...Tuesday, May 26, 2009
To show business and marketing professionals they can improve their businesses with good ideas, two brazilians – Bob Ferraz and Marcelo Melo, working for Fisher (in Portugal) – created a gorgeous campaign for an unusual client, Mr. Felix. Result: silver in the Cannes Young Lions and a huge ROI for Mr Felix. Watch it and bookmark it. [...]
Continue reading...Thursday, May 21, 2009
Hi guys, I’m Lucio Ribeiro and this is my first post on Digital Buzz. I’ll be writing short, sharp posts about the latest digital ad campaigns and some general news all around advertising, marketing and internet. Thanks Aden for inviting me to be a contributor along with Fethi Uluak, Jye Smith and Peter Yesawich [...]
Continue reading...Monday, May 4, 2009
Following the ”Life’s for Sharing” campaign T-Mobile spread a new video last week for calling the public to attend a new event in Trafalgar Square, on April 30. Yesterday I found the new event video ”Sing-along” on Youtube which attracted 13.500 people to sing ”Hey Jude” from The Beatles with the help of singer Pink [...]
Continue reading...Monday, January 26, 2009
Career Builder is launching a new campaign for the Superbowl, including this attempted viral website that allows users to choose a funny animation and couple that with their own personal message (virtually spoken) or choose from a whole list of predefined comments and send it anonymously to friends or co-workers to let them know what you really [...]
Continue reading...Monday, January 19, 2009
The latest viral video online is the new T-Mobile Dance Video from their new “share” campaign. It’s not all that original in that it is leveraging previous popular train station guerilla marketing tactics, but this time turns the entire station into a dance party! Kinda cool – but I don’t rate it.
Continue reading...Friday, January 9, 2009
I love this campaign. It’s bold, it’s quirky and best of all, it’s usually the type of campaign that a client never buys (this time they did), particurally when its website and URL’s can easily be confused or misheard. The Compare The Meerkats Campaign is basically a play on Compare the Market (car insurance) that [...]
Continue reading...Thursday, January 8, 2009
Whopper Sacrifice is possibly the most talked about thing online this week, and wow, Whopper Sacrifice is a killer campaign! This is the very first widget that actually deletes your facebook friends. Here is how it works, normally if you delete a friend, it happens silently in the background and chances are they will never know you [...]
Continue reading...Friday, January 2, 2009
The Australia Day Council of NSW (ADCNSW) is running Advance Australia Dare, an online ?dare? campaign encouraging Australians to submit a video of themselves singing the national anthem in a musical tone that is meaningful to them. The campaign has been created to celebrate Australia?s national anthem and encourage people to participate in a fun, educational and engaging [...]
Continue reading...Thursday, January 1, 2009
Heineken is a pretty good beer, but I think this ad is even better and probably one of the best they’ve ever made (certainly the best over the last few years). They have taken the epitome of any well-to-do woman’s house and hijacked it into a mans greatest triumph! I couldn’t find a related website for this exact [...]
Continue reading...Friday, December 12, 2008
So it’s here. The new Whopper Virgins Ad Campaign that launched to much debate, with a crazy view to take the ”taste testing” concept to a whole new level in the signature Whopper VS Big Mac battle! The new Whopper Virgins Campaign was created by hot branded content agency Crispin, Porter and Bogusky with a mission to take “taste testing” [...]
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Thursday, March 4, 2010
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