Tag Archive | "Viral Campaigns"

Liquid Mountaineering: Running On Water Viral

Tuesday, May 11, 2010

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I laughed when I first watched this new viral campaign from Hi-Tec. Maybe it was just the South African accent or perhaps it’s the entire documentary style viral video promoting a water proof line of clothing, shoes and accessories that are supposedly so water repellent that you can literally run on water with them, after some training ofcourse!

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Chile Football: Light Him A Candle Case Study

Tuesday, May 11, 2010

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This is a great case study for a football campaign in Chile. The idea was to campaign for Marcelo Bielsa to become Chile’s first football saint by asking fans to light 100,000 individual candles on a microsite and to help grant 3 miracles to Chile. The objective was to unite the country behind the team [...]

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TomTom Darth Vader Viral Campaign Video

Wednesday, May 5, 2010

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It’s great to see TomTom getting a little creative with a new viral video campaign to launch Star Wars Voices on their GPS devices. The viral video shows supposedly official behind the scenes footage of Darth Vader attempting to record his lines for the GPS instructions, and ofcourse, it doesn’t go exactly to plan with the Lord Vader [...]

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Viral Campaign: The Future Of Advertising

Saturday, May 1, 2010

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This is a very clever industry viral campaign by Sweedish newpaper “Dagens Industri”. With the entire advertising industry caught up in where social media is heading, it’s probably pretty tough going for newspapers to continue getting the ad revenue they’ve always had, so they enlisted Storakers McCann to create a viral campaign designed to poke fun [...]

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Heineken’s Men With Talent Viral

Tuesday, April 27, 2010

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This is the latest Heineken Ad called ‘Men With Talent’, it was launched yesterday and is a very cool follow up to last years Walk In Fridge viral that was hugely successful, with over 3.5 million views on YouTube! I’m wondering how long it will take this video run past 1 million views and the answer is [...]

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Lipton Milk Tea: Chinese Viral Case Study

Monday, April 26, 2010

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This is a little old now, but a great view of what can happen when something goes viral in China! Earlier this year AKQA and Lipton Milk Tea created a viral campaign that was launched on China’s biggest IM and social networking site QQ to celebrate Chinese New Year 2010. The campaign featured a website [...]

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Viral: iPad Test – Will It Blend?

Tuesday, April 6, 2010

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Blendtec is was probably “the” founding father of social media optimisation for businesses (can you believe they uploaded their first video in 2006), they’ve got one of the all time most successful YouTube channels with 100 million video views and openly attribute the success of the company almost solely to it’s ground breaking social media marketing efforts. [...]

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Case Study: The Jesus KIT KAT Viral Campaign

Sunday, March 28, 2010

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I think this is a great viral campaign case study for anyone thinking of diving in to create viral content. The first thing you’ll learn, is that viral doesn’t have to be a funny video posted on YouTube! This is the (now) famous, Jesus Kit Kat Viral Campaign that was launched last year, and talked [...]

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Earth Hour: Lights Off YouTube Viral

Thursday, March 25, 2010

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This is the latest Earth Hour campaign for the March 27th event, and aims to raise awareness of the need to reduce the earths power consumption. For this, WWF teamed up with Hot Chip and The Viral Factory to create a stop motion animated video that is dynamically controlled by the light in your room and a [...]

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Chat Roulette: Piano Improvisation Goes Viral!

Wednesday, March 17, 2010

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This is probably the first real viral video that’s come out of Chat Roulette. A guy named Merton creates a mix of free-style piano, singing and comedy all wrapped into one funny video from Chat Roulette. So far, it’s had over 1.3 million views on YouTube in less than a week. I think the take [...]

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The Man Your Man Could Smell Like Goes Viral!

Monday, March 8, 2010

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Yes, I’ve been out of the country for a few weeks so this viral is about a month old. But it’s possibly the funniest ad I’ve seen in a long time and on top of that, it’s still sitting at #10 on the Viral Video Charts so it deserves a mention! So far, the “Old Spice” ad [...]

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Ok Go Releases Crazy New Viral Music Video!

Thursday, March 4, 2010

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Do you remember the band that released that music video with them performing a song while moving around on Treadmills? Well, that video made them famous and now they are back with another YouTube release of their latest music video, and it’s already getting some serious attention online with almost 3 million views in it’s [...]

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The $500 Digital Campaign

Monday, December 7, 2009

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I love the thought process behind this $500 campaign by McCann Erickson Israel for Opticana (an optometrist), they’ve been doing some amazing work lately. Now I’m sure almost every reader or entrepreneur here has considered doing the same type thing at some point in time, for some keyword, but usually the whole spam thing gets the better [...]

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Skype: Live Phone Box Experiment

Monday, December 7, 2009

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Skype and The Viral Factory recently launched a live campaign called the Phone Box Experiment, a new awareness campaign promoting Skype’s cheap international calls to mobile phones and landlines. So they’ve taken one guy, flown him to the most remote pay phone on the planet where he has setup camp for the next 10 days taking as many calls [...]

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iPhone App & Viral For Insurance Campaign

Tuesday, November 17, 2009

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Dutch agency Novocortex recently launched a pretty cool viral and iPhone app game bundle called “Enless Racing” for an insurance company called Vrijverzekerd to promote their point of difference in the market of repaying the purchase price of the car in an accident. The app lets you build an endless race track with multiple iPhones, [...]

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