Tag Archive | "Viral Campaigns"

Heineken’s Men With Talent Viral

Tuesday, April 27, 2010

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This is the latest Heineken Ad called ‘Men With Talent’, it was launched yesterday and is a very cool follow up to last years Walk In Fridge viral that was hugely successful, with over 3.5 million views on YouTube! I’m wondering how long it will take this video run past 1 million views and the answer is [...]

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Lipton Milk Tea: Chinese Viral Case Study

Monday, April 26, 2010

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This is a little old now, but a great view of what can happen when something goes viral in China! Earlier this year AKQA and Lipton Milk Tea created a viral campaign that was launched on China’s biggest IM and social networking site QQ to celebrate Chinese New Year 2010. The campaign featured a website [...]

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Viral: iPad Test – Will It Blend?

Tuesday, April 6, 2010

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Blendtec is was probably “the” founding father of social media optimisation for businesses (can you believe they uploaded their first video in 2006), they’ve got one of the all time most successful YouTube channels with 100 million video views and openly attribute the success of the company almost solely to it’s ground breaking social media marketing efforts. [...]

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Case Study: The Jesus KIT KAT Viral Campaign

Sunday, March 28, 2010

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I think this is a great viral campaign case study for anyone thinking of diving in to create viral content. The first thing you’ll learn, is that viral doesn’t have to be a funny video posted on YouTube! This is the (now) famous, Jesus Kit Kat Viral Campaign that was launched last year, and talked [...]

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Earth Hour: Lights Off YouTube Viral

Thursday, March 25, 2010

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This is the latest Earth Hour campaign for the March 27th event, and aims to raise awareness of the need to reduce the earths power consumption. For this, WWF teamed up with Hot Chip and The Viral Factory to create a stop motion animated video that is dynamically controlled by the light in your room and a [...]

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Chat Roulette: Piano Improvisation Goes Viral!

Wednesday, March 17, 2010

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This is probably the first real viral video that’s come out of Chat Roulette. A guy named Merton creates a mix of free-style piano, singing and comedy all wrapped into one funny video from Chat Roulette. So far, it’s had over 1.3 million views on YouTube in less than a week. I think the take [...]

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The Man Your Man Could Smell Like Goes Viral!

Monday, March 8, 2010

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Yes, I’ve been out of the country for a few weeks so this viral is about a month old. But it’s possibly the funniest ad I’ve seen in a long time and on top of that, it’s still sitting at #10 on the Viral Video Charts so it deserves a mention! So far, the “Old Spice” ad [...]

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Ok Go Releases Crazy New Viral Music Video!

Thursday, March 4, 2010

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Do you remember the band that released that music video with them performing a song while moving around on Treadmills? Well, that video made them famous and now they are back with another YouTube release of their latest music video, and it’s already getting some serious attention online with almost 3 million views in it’s [...]

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The $500 Digital Campaign

Monday, December 7, 2009

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I love the thought process behind this $500 campaign by McCann Erickson Israel for Opticana (an optometrist), they’ve been doing some amazing work lately. Now I’m sure almost every reader or entrepreneur here has considered doing the same type thing at some point in time, for some keyword, but usually the whole spam thing gets the better [...]

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Skype: Live Phone Box Experiment

Monday, December 7, 2009

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Skype and The Viral Factory recently launched a live campaign called the Phone Box Experiment, a new awareness campaign promoting Skype’s cheap international calls to mobile phones and landlines. So they’ve taken one guy, flown him to the most remote pay phone on the planet where he has setup camp for the next 10 days taking as many calls [...]

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iPhone App & Viral For Insurance Campaign

Tuesday, November 17, 2009

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Dutch agency Novocortex recently launched a pretty cool viral and iPhone app game bundle called “Enless Racing” for an insurance company called Vrijverzekerd to promote their point of difference in the market of repaying the purchase price of the car in an accident. The app lets you build an endless race track with multiple iPhones, [...]

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Braquo: The YouTube Takeover Experience

Thursday, October 15, 2009

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(#update – the vimeo video is not working, so I’ve switched to the MSN video) We’ve been seeing some innovative rich media campaigns on YouTube over the last 12 months, including this new one for Braquo, a new crime TV series in France where they take over the entire page, bringing as many elements as possible [...]

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100 Greatest Hits Of YouTube in 4 Mins!

Thursday, October 1, 2009

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So while I’m in viral mode I thought I’d better post up the other great video I found tonight that will bring back a lot of funny memories from emails in years gone bye! Check out what’s hitting the charts this week with over 1.5 million views so far, it’s called the 100 Greatest Hits [...]

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Help Bibi: Viral Campaign Israeli Style

Saturday, September 19, 2009

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This is a viral campaign – Israeli Style! TwentyThree in Israel have just launched a the campaign for a bottled water company called “Water&” that create water mixers to help relax, energize and re-charge. So to get some viral traction, they wanted to do something a little different, but I see this as something just a little crazy! It’s [...]

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Sony Vaio Viral: Say No To Social

Wednesday, August 19, 2009

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Sony Vaio has just uploaded a new viral campaign to YouTube called “Say No To Social”. It’s a funny clip about a bunch of social media addicts in rehab to curb their fixations with online communities. 20,000 views in it’s first week isn’t setting the campaign on fire, but we’ll see what happens once it [...]

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Snoop Dogg vs Heineken’s Walk In Fridge

Friday, July 17, 2009

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You know Heineken have done something right when their YouTube virals get millions of views, but when someone like Snoop Dogg hijacks their viral ad to help promote his own concert – it’s jumped to a new level!! This is the new Snoop Dogg Tour promotional video that has just been released. Enjoy! (see my [...]

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Boondoggle: The Truth About Cannes Gold Lions

Thursday, July 16, 2009

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This is classic. Agency Boondoggle won 5 Cannes Gold Lions in 2009 and (as you do) thought they should just make sure they are the real thing. Great viral piece for the Advertising Industry! Nice work Boondoggle, winner of 5 Yellow Copper Lions.

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Michael Jackson Flash Mob In Amsterdam

Wednesday, July 15, 2009

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I’ve been waiting to see a Michael Jackson flash mob of this scale (created by Isabelleokane.com) and thanks to Igor @ Viralblog for posting, here it is! Flash Mobs have been one of the biggest viral phenomenas in 2009 so it was only a matter of time before someone coordinated one this size for Michael Jackson.

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Eternal Moonwalk: A Tribute

Tuesday, July 7, 2009

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OK, so I’ve had a few emails today suggesting I should post up the latest Michael Jackson tribute website called “Eternal Moonwalk” by Studio Brussel & Group94. I wasn’t going to because it’s already on all the other great creative blogs but I gave in… It’s a funky little site where you can upload your [...]

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Follow The Fashion: Brisbane’s Virtual Mall

Monday, July 6, 2009

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CumminsNitro Brisbane has just launched a new government campaign called “Follow The Fashion” where they hope to position Brisbane’s “Queen Street Mall” as the top fashion shopping destination in Queensland. It has a twist & viral element that encourages designers to upload their best designs into a virtual shop front that becomes part of the [...]

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