This is the latest campaign element for the launch of The Expendables movie, a YouTube takeover that features as an interrupted interview with Sylvester Stallone. While I love YouTube takeovers, I felt a little let down by this one (I’ve got high standards!), but only because they played it a little safe, for such an action packed movie, [...]
Continue reading...Wednesday, August 4, 2010
Right. So a pizza company creates a crazy YouTube choose your own adventure film as a lead gen tool and sales driver? I love it. Hell Pizza, a little New Zealand Pizza startup that has rapidly grown to about 100 stores (in multiple countries) have just launched a very cool campaign with YouTube’s Annotations feature allowing them to [...]
Continue reading...Monday, August 2, 2010
Maybe it’s because I’ve had a seriously long day, but this ongoing webisode series on Facebook from Bacardi called True Originals has just completely disappointed me, in fact using these videos as a Facebook campaign is a clear and epic fail on a number of levels. But first, let’s look at these amazing short films where a mysterious character seems [...]
Continue reading...Thursday, July 22, 2010
I’ve just been sent a link to what I believe is an almost undiscovered land within YouTube, well, by undiscovered I mean I’ve never seen it (have you guys??) and for an official YouTube run channel, it’s clearly almost non existent with only 60,000 views since going live back in December 2009. This is home to the the [...]
Continue reading...Tuesday, July 20, 2010
Looking back at my previous post on Flash Mobs, it’s interesting to see how something on a much smaller scale can have a much bigger impact. I guess you could call this a flash mob of sorts, but it’s not your typical dancing group (although these are the same guys that did the Frozen Grand Central [...]
Continue reading...Thursday, June 3, 2010
At the risk of sounding (blogging?) like a broken record, here is another amazing 3D projection mapping installation (so I hope you don’t mind!), this time from BMW in Singapore. The first thing that really stands out with this installation is that it’s set across two separate buildings and an intersection, probably the very first projection mapping [...]
Continue reading...Thursday, May 27, 2010
Here is another new chat roulette campaign fresh off the webcam this month, it’s a viral campaign for Buzz TV in Spain, a TV station that claims to be Intense, Real and has No Limits. So this is perhaps the most visual of all the campaigns I’ve seen so far and it takes what unsuspecting [...]
Continue reading...Tuesday, May 18, 2010
If you remember this time last year, I posted the Olympus PEN Story, that stopmotion video had 2.5 million views and was somewhat revolutionary in the way the stopmotion was presented. This is version two, the PEN Giant, where they have again taken 355 photos on an Olympus Pen, but this time they’ve printed them [...]
Continue reading...Tuesday, May 18, 2010
Fortnight Lingerie launched a viral video last week, it’s called Super Sexy CPR and aims to get men (and women), who’ve been putting off learning CPR, a powerful reason to learn the best way to do it! From all accounts so far it’s seriously accurate! What I wasn’t a fan of, was the missed opportunity around the [...]
Continue reading...Tuesday, May 11, 2010
I laughed when I first watched this new viral campaign from Hi-Tec. Maybe it was just the South African accent or perhaps it’s the entire documentary style viral video promoting a water proof line of clothing, shoes and accessories that are supposedly so water repellent that you can literally run on water with them, after some training ofcourse!
Continue reading...Tuesday, May 11, 2010
This is a great case study for a football campaign in Chile. The idea was to campaign for Marcelo Bielsa to become Chile’s first football saint by asking fans to light 100,000 individual candles on a microsite and to help grant 3 miracles to Chile. The objective was to unite the country behind the team [...]
Continue reading...Wednesday, May 5, 2010
It’s great to see TomTom getting a little creative with a new viral video campaign to launch Star Wars Voices on their GPS devices. The viral video shows supposedly official behind the scenes footage of Darth Vader attempting to record his lines for the GPS instructions, and ofcourse, it doesn’t go exactly to plan with the Lord Vader [...]
Continue reading...Saturday, May 1, 2010
This is a very clever industry viral campaign by Sweedish newpaper “Dagens Industri”. With the entire advertising industry caught up in where social media is heading, it’s probably pretty tough going for newspapers to continue getting the ad revenue they’ve always had, so they enlisted Storakers McCann to create a viral campaign designed to poke fun [...]
Continue reading...Tuesday, April 27, 2010
This is the latest Heineken Ad called ‘Men With Talent’, it was launched yesterday and is a very cool follow up to last years Walk In Fridge viral that was hugely successful, with over 3.5 million views on YouTube! I’m wondering how long it will take this video run past 1 million views and the answer is [...]
Continue reading...Monday, April 26, 2010
This is a little old now, but a great view of what can happen when something goes viral in China! Earlier this year AKQA and Lipton Milk Tea created a viral campaign that was launched on China’s biggest IM and social networking site QQ to celebrate Chinese New Year 2010. The campaign featured a website [...]
Continue reading...Tuesday, April 6, 2010
Blendtec is was probably “the” founding father of social media optimisation for businesses (can you believe they uploaded their first video in 2006), they’ve got one of the all time most successful YouTube channels with 100 million video views and openly attribute the success of the company almost solely to it’s ground breaking social media marketing efforts. [...]
Continue reading...Sunday, March 28, 2010
I think this is a great viral campaign case study for anyone thinking of diving in to create viral content. The first thing you’ll learn, is that viral doesn’t have to be a funny video posted on YouTube! This is the (now) famous, Jesus Kit Kat Viral Campaign that was launched last year, and talked [...]
Continue reading...Thursday, March 25, 2010
This is the latest Earth Hour campaign for the March 27th event, and aims to raise awareness of the need to reduce the earths power consumption. For this, WWF teamed up with Hot Chip and The Viral Factory to create a stop motion animated video that is dynamically controlled by the light in your room and a [...]
Continue reading...Wednesday, March 17, 2010
This is probably the first real viral video that’s come out of Chat Roulette. A guy named Merton creates a mix of free-style piano, singing and comedy all wrapped into one funny video from Chat Roulette. So far, it’s had over 1.3 million views on YouTube in less than a week. I think the take [...]
Continue reading...Monday, March 8, 2010
Yes, I’ve been out of the country for a few weeks so this viral is about a month old. But it’s possibly the funniest ad I’ve seen in a long time and on top of that, it’s still sitting at #10 on the Viral Video Charts so it deserves a mention! So far, the “Old Spice” ad [...]
Continue reading...Thursday, March 4, 2010
Do you remember the band that released that music video with them performing a song while moving around on Treadmills? Well, that video made them famous and now they are back with another YouTube release of their latest music video, and it’s already getting some serious attention online with almost 3 million views in it’s [...]
Continue reading...Monday, December 7, 2009
I love the thought process behind this $500 campaign by McCann Erickson Israel for Opticana (an optometrist), they’ve been doing some amazing work lately. Now I’m sure almost every reader or entrepreneur here has considered doing the same type thing at some point in time, for some keyword, but usually the whole spam thing gets the better [...]
Continue reading...Monday, December 7, 2009
Skype and The Viral Factory recently launched a live campaign called the Phone Box Experiment, a new awareness campaign promoting Skype’s cheap international calls to mobile phones and landlines. So they’ve taken one guy, flown him to the most remote pay phone on the planet where he has setup camp for the next 10 days taking as many calls [...]
Continue reading...Tuesday, November 17, 2009
Dutch agency Novocortex recently launched a pretty cool viral and iPhone app game bundle called “Enless Racing” for an insurance company called Vrijverzekerd to promote their point of difference in the market of repaying the purchase price of the car in an accident. The app lets you build an endless race track with multiple iPhones, [...]
Continue reading...Thursday, October 15, 2009
(#update – the vimeo video is not working, so I’ve switched to the MSN video) We’ve been seeing some innovative rich media campaigns on YouTube over the last 12 months, including this new one for Braquo, a new crime TV series in France where they take over the entire page, bringing as many elements as possible [...]
Continue reading...
Monday, August 9, 2010
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