Tag Archive | "Viral Campaigns"

PSY Launches New “DADDY” Viral Music Video

Wednesday, December 2, 2015

29 Comments

So PSY is back, with another ridiculous music video filled with all that viral magic, racking up about 8 million views in the first 24 hours. So what’s it all about? Well. Bad dancing. Even worse fashion. Another stupidly catchy song… Oh, and It’s about your “DADDY”. CL of girl group 2NE1 asks PSY; “Hey, [...]

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The Popinator: Voice Activated Popcorn Machine

Tuesday, September 25, 2012

6 Comments

Imagine if you could have hot popcorn perfectly shot into catching distance at the sound of your voice… That might be a weird thought, but hey, lets give it a crack! Introducing the ‘Popinator’ a fully automated, voice activated, popcorn throwing machine that is able to pinpoint where in the room the voice originated from, [...]

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LG: Fashion Industry Vacuum Cleaner Viral

Monday, January 9, 2012

3 Comments

Ok so this sounds a little weird right, a vacuum cleaner viral video? Well, yeah, it can be done, here is a pretty clever piece of work from LG in Australia that’s gone viral over the last few weeks, picking up over 1.5 millions views on the original video, with a number of others picking [...]

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Lynx: Sexy Rugby Rules For World Cup

Thursday, September 22, 2011

9 Comments

Most of you would have heard about the “World Cup” on in New Zealand right now, but I suspect a large percentage of you, particularly people from the US, might not know all the rules of Rugby… So, in a style made famous recently, here is the “Sexy Rugby Rules” presented by Lynx. I thought [...]

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Isaiah VS Fabio in Old Spice Internet Duel

Tuesday, July 26, 2011

7 Comments

And so it begins… Isaiah Mustafa VS Fabio himself in a real-time streaming Old Spice Internet Duel at 12pm Noon EST. Wooo! It was only a matter of time until the guys at W+K took the new-look Old Spice campaign to a whole new level, and that they will in just a few hours time, [...]

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Infographic: Most Viewed/Shared Brands 2010

Tuesday, January 4, 2011

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This is an updated infographic from earlier in 2010, but here is the final wrap for what was the most shared and most viewed brands of 2010, as compiled by the guys at Viral Ad Network. Fifa’s Shakira “Waka Waka” edged out DC Shoes’ Gymkhana Three video and Old Spices’ questions, before Tipp-ex’s Hunter shoots [...]

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Infographic: Most Viral Brands Online 2010

Monday, September 13, 2010

8 Comments

If you’ve ever wondered who the most viral brands online in 2010 are, then this infographic will just about sum that up for you! Created by the Viral Ad Network, this infographic summarises the most viewed, shared and viral brands online in 2010 so far, revealing a few very interesting results like the Shakira Waka Waka [...]

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The Expendables YouTube Takeover

Monday, August 9, 2010

2 Comments

This is the latest campaign element for the launch of The Expendables movie, a YouTube takeover that features as an interrupted interview with Sylvester Stallone. While I love YouTube takeovers, I felt a little let down by this one (I’ve got high standards!), but only because they played it a little safe, for such an action packed movie, [...]

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Hell Pizza: YouTube Adventure Pizza Film?!

Wednesday, August 4, 2010

3 Comments

Right. So a pizza company creates a crazy YouTube choose your own adventure film as a lead gen tool and sales driver? I love it. Hell Pizza, a little New Zealand Pizza startup that has rapidly grown to about 100 stores (in multiple countries) have just launched a very cool campaign with YouTube’s Annotations feature allowing them to [...]

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Bacardi True Originals Facebook Fail?

Monday, August 2, 2010

14 Comments

Maybe it’s because I’ve had a seriously long day, but this ongoing webisode series on Facebook from Bacardi called True Originals has just completely disappointed me, in fact using these videos as a Facebook campaign is a clear and epic fail on a number of levels. But first, let’s look at these amazing short films where a mysterious character seems [...]

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YouTube’s Show & Tell Site For Marketers

Thursday, July 22, 2010

7 Comments

I’ve just been sent a link to what I believe is an almost undiscovered land within YouTube, well, by undiscovered I mean I’ve never seen it (have you guys??) and for an official YouTube run channel, it’s clearly almost non existent with only 60,000 views since going live back in December 2009. This is home to the the [...]

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The Star Wars Subway Viral Video

Tuesday, July 20, 2010

8 Comments

Looking back at my previous post on Flash Mobs, it’s interesting to see how something on a much smaller scale can have a much bigger impact. I guess you could call this a flash mob of sorts, but it’s not your typical dancing group (although these are the same guys that did the Frozen Grand Central [...]

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BMW 3D Projection Mapping Singapore

Thursday, June 3, 2010

7 Comments

At the risk of sounding (blogging?) like a broken record, here is another amazing 3D projection mapping installation (so I hope you don’t mind!), this time from BMW in Singapore. The first thing that really stands out with this installation is that it’s set across two separate buildings and an intersection, probably the very first projection mapping [...]

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The $300 Chat Roulette “Killer” Viral

Thursday, May 27, 2010

14 Comments

Here is another new chat roulette campaign fresh off the webcam this month, it’s a viral campaign for Buzz TV in Spain, a TV station that claims to be Intense, Real and has No Limits.  So this is perhaps the most visual of all the campaigns I’ve seen so far and it takes what unsuspecting [...]

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Olympus Stop Motion: The PEN Giant

Tuesday, May 18, 2010

3 Comments

If you remember this time last year, I posted the Olympus PEN Story, that stopmotion video had 2.5 million views and was somewhat revolutionary in the way the stopmotion was presented. This is version two, the PEN Giant, where they have again taken 355 photos on an Olympus Pen, but this time they’ve printed them [...]

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Super Sexy CPR Viral Campaign

Tuesday, May 18, 2010

4 Comments

Fortnight Lingerie launched a viral video last week, it’s called Super Sexy CPR and aims to get men (and women), who’ve been putting off learning CPR, a powerful reason to learn the best way to do it! From all accounts so far it’s seriously accurate! What I wasn’t a fan of, was the missed opportunity around the [...]

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Liquid Mountaineering: Running On Water Viral

Tuesday, May 11, 2010

3 Comments

I laughed when I first watched this new viral campaign from Hi-Tec. Maybe it was just the South African accent or perhaps it’s the entire documentary style viral video promoting a water proof line of clothing, shoes and accessories that are supposedly so water repellent that you can literally run on water with them, after some training ofcourse!

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Chile Football: Light Him A Candle Case Study

Tuesday, May 11, 2010

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This is a great case study for a football campaign in Chile. The idea was to campaign for Marcelo Bielsa to become Chile’s first football saint by asking fans to light 100,000 individual candles on a microsite and to help grant 3 miracles to Chile. The objective was to unite the country behind the team [...]

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TomTom Darth Vader Viral Campaign Video

Wednesday, May 5, 2010

2 Comments

It’s great to see TomTom getting a little creative with a new viral video campaign to launch Star Wars Voices on their GPS devices. The viral video shows supposedly official behind the scenes footage of Darth Vader attempting to record his lines for the GPS instructions, and ofcourse, it doesn’t go exactly to plan with the Lord Vader [...]

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Viral Campaign: The Future Of Advertising

Saturday, May 1, 2010

12 Comments

This is a very clever industry viral campaign by Sweedish newpaper “Dagens Industri”. With the entire advertising industry caught up in where social media is heading, it’s probably pretty tough going for newspapers to continue getting the ad revenue they’ve always had, so they enlisted Storakers McCann to create a viral campaign designed to poke fun [...]

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