Tag Archive | "Viral Campaign Case Studies"

Chile Football: Light Him A Candle Case Study

Tuesday, May 11, 2010

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This is a great case study for a football campaign in Chile. The idea was to campaign for Marcelo Bielsa to become Chile’s first football saint by asking fans to light 100,000 individual candles on a microsite and to help grant 3 miracles to Chile. The objective was to unite the country behind the team [...]

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Viral Campaign: The Future Of Advertising

Saturday, May 1, 2010

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This is a very clever industry viral campaign by Sweedish newpaper “Dagens Industri”. With the entire advertising industry caught up in where social media is heading, it’s probably pretty tough going for newspapers to continue getting the ad revenue they’ve always had, so they enlisted Storakers McCann to create a viral campaign designed to poke fun [...]

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