Brazil’s Gol Airlines created a simple Facebook competition to grow their online community and raise brand awareness in the highly competitive airline market. Based on the insight that a trip is the most romantic Valentine’s gift that you can get they turned the Valentine’s weekend into a competition on their Facebook page with ‘Valentine’s flight’. [...]
Continue reading...Thursday, February 23, 2012
For the past Valentine’s day, Coca-Cola has installed special vending machines inside of the most crowded shopping malls in Istanbul. Those machines were designed just for couples and there was one way to get them working: people had to prove they’re indeed a couple. Some of my old mates from C-Section came-up with this smart [...]
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Sunday, March 4, 2012
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