Tag Archive | "Valentine Day Campaigns"

Kraft: Golden Voice of Love Campaign

Tuesday, February 14, 2012

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Remember Ted Williams? He was the homeless man with the million-dollar radio voice who went from panhandler to viral sensation to Kraft-sponsored stardom (practically overnight). Well, he’s back. After a short hiatus from the limelight, he is now starring in a Valentine’s-centered social media campaign for Kraft Mac & Cheese.  The gist: Tweet a message [...]

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Kraft: Golden Voice of Love Campaign

Monday, February 13, 2012

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Remember Ted Williams? He was the homeless man with the million-dollar radio voice who went from panhandler to viral sensation to Kraft-sponsored stardom (practically overnight). Well, he’s back. After a short hiatus from the limelight, he is now starring in a Valentine’s-centered social media campaign for Kraft Mac & Cheese.  The gist: Tweet a message [...]

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BBDO Argentina: Immortal Revenge Campaign

Friday, April 2, 2010

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The BBDO guys in Argentina come up with some amazing ideas, and this is another interesting case study for Paso de los Toros Tonic Water. It’s an integrated campaign that starts online, becomes offline, enters the real world and back again to build a campaign around Immortal Revenge against your ex-lover to coincide with Valentines Day in Argentina. [...]

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