Tag Archive | "user interaction"

GOAB: Social Commerce TV

Sunday, April 10, 2011

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In this increasingly digitally focused world how does TV compete with the latest real time, highly targeted social experience? The guys at digital agency Syzygy have built this concept app, GOAB, which takes the idea of social and commercial layering within TV to the next level. The app transforms the users handset (tablet/mobile) into a [...]

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Barbie & Ken Get Social

Sunday, February 13, 2011

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With the arrival of Valentine’s Day it seemed appropriate to mention the digital campaign that Mattel have recently launched. I’m imaging that the majority of you won’t be Barbie and Ken fans however it’s hard to ignore the clever use of social channels in this fun and well integrated campaign. The world’s largest toy company [...]

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