Tag Archive | "User Generated Campaigns"

DBS Regatta: A Community Generated Story

Saturday, June 8, 2013

0 Comments

Each year in Singapore there is a huge Dragon Boat Race Regatta, a signature event of the city, and for 2013, they’ve challenged the community to upload photos to Facebook, Twitter, Instagram and Vine to create a community generated story of the event, a video fused together through time-lapse and tilt-shift combining the user generated [...]

Continue reading...

Metropole Tweetphony: Send Musical Tweets

Tuesday, April 9, 2013

2 Comments

We’ve seen all sorts of tweet-powered activations/stunts, but I don’t remember seeing one like this… The Metropole Orchestra in Amsterdam is facing budget issues, so they teamed up with Havas Worldwide Amsterdam to showcase a little pro-active commercial adaptability. So they launched the Metropole Tweetphony, allowing twitter users from around the world to tweet their [...]

Continue reading...