Tag Archive | "#upgradechallenge"

Air France Launches Clever “UpgradeChallenge”

Wednesday, February 4, 2015

32 Comments

Air France just launched a clever little mobile based game that allows people waiting at the gate to compete for upgrades to first class. I think this is pretty great for many reasons. It targets customer engagement at a key point of attention opportunity, when people are waiting for their flight and likely nose down [...]

Continue reading...