ChildLine is the UK’s hotline for kids in need, and late last year they launched this new site that I hope can inspire similar organisations around the world to take the next step and start leveraging a digital channel to connect with audiences on new levels. It’s no secret a lot of government agencies are heading this [...]
Continue reading...Thursday, February 25, 2010
This is a nice installation from Nokia. A digital panel in the shape of arrow was lifted 50 metres above London by a crane. People on the street could send text messages directly to the live sign with their favorite places to visit, and the arrow would move to point to that location, and also [...]
Continue reading...Tuesday, June 23, 2009
I’m pretty sure it must be a proven fact that underwear & lingerie must be the easiest things to make virals for. Great looking women with nothing much on instantly gets traffic (even if its not targeted!). But this is a pretty good attempt by Ultimo in the UK with this little viral video of their [...]
Continue reading...Tuesday, May 12, 2009
FIAT has won best in show for the interactive category of the One Show with “Eco Drive” by AKQA. A very cool site / app that allows you to plug in a USB to your car (FIAT ofcourse) while driving, then plug it into your computer and sync with the app, which then gives you [...]
Continue reading...Thursday, April 16, 2009
This is probably the best promotional site for any new LCD TV i’ve seen, not only that it just happens to be the first 21:9 Cinematic Viewing LCD on the market, made by Philips. The site features a special short film directed by Adam Berg and Stink Digital that is a freeze frame 3D film where it’s [...]
Continue reading...Wednesday, April 8, 2009
The new Start Thinking Soldier Campaign by the British Army & Publicis London provides a virtual experience to let people attempt war time decision making in real time. The website provides a full video experience where you are involved in special missions, then at critical stages the commander turns to you and asks “What would you do?”. Thinking on [...]
Continue reading...Friday, March 6, 2009
This is a very cool campaign for the new Killzone 2 on PlayStation. Created by Agency Republic in London, the game is actually based around a tool bar (eg. google tool bar) that you download and install, then, as your browsing sites your killzone 2 tool bar game can randomly activate, saying “your under attack” from which you have [...]
Continue reading...Monday, January 26, 2009
A funny new Tv spot from Cadbury, the agency is Fallon London again. This one is as interesting as that Gorilla ad and has a real viral potential in it’s core concept.
Continue reading...Friday, January 9, 2009
The new Tales Of The Road Campaign (part of the Stop, Look & Listen project) from Think! Uk has a great TV ad with a very unique angle, but what you might not have seen is the campaign microsite created by Leo Burnett London. Its quite a nice little interactive experience for the kids they are hoping to pull [...]
Continue reading...
Thursday, April 8, 2010
1 Comment