Tag Archive | "twitter"

Orange: #myroyalplate Twitter Campaign

Wednesday, April 27, 2011

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Last week Aden posted a nice like campaign from Orange ‘Predict-A-Chick‘ and this week they have just launched My Royal Plate which is a fun little campaign that takes advantage of the hype surrounding the pending Royal Wedding. The campaign invites users to Tweet a special un-royal moment that they would like to remember to [...]

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Volkswagen Fox: Twitter Zoom Campaign

Wednesday, March 2, 2011

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Volkswagen Brazil recently sponsored the biggest music festival in Sao Paulo, the (sold out) Planeta Terra Festival, where they decided to promote their coolest young car, the Fox, through a seriously good mashup of Twitter, Google maps and real world prize locations. Volkswagen hid secret tickets across the entire city, and then displayed them on [...]

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Barbie & Ken Get Social

Sunday, February 13, 2011

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With the arrival of Valentine’s Day it seemed appropriate to mention the digital campaign that Mattel have recently launched. I’m imaging that the majority of you won’t be Barbie and Ken fans however it’s hard to ignore the clever use of social channels in this fun and well integrated campaign. The world’s largest toy company [...]

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Video projection QR code launches music album.

Wednesday, February 9, 2011

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Last Thursday, before the Super Bowl hype had fully set in and submersed us in advertising noise, RedLaser and Lupe Fiasco took over Union Square in New York with video projections, lasers and a custom QR code to promote the upcoming release of the artist’s latest album, Lasers.

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The Mercedes-Benz Tweet Race Starts Today

Wednesday, February 2, 2011

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You’ve probably already heard about the Mercedes-Benz Tweet Race… Well, it starts today, so make sure you jump onto the Facebook page, pick your team to tweet for and get ready to help power these cars to the finish line. The more positive tweets received, the more power the car gets, which shouldn’t be a problem [...]

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Orange: #Winterwarmer Twitter Campaign

Saturday, January 29, 2011

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Did anyone here get a #Winterwarmer gift from Orange in the UK this week? Orange ran a one week Twitter campaign offering to cheer up just about anyone in London, Birmingham, Manchester and Brighton, by delivering scarves and huge hot chocolates to people who’s friends had tweeted #Winterwarmer with their @name… The Orange vans then [...]

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Sour: Mirror Interactive Music Clip

Friday, December 10, 2010

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Japanese music band Sour has launched a very cool browser based interactive music clip for their new song Mirror. You might know these guys from another creative music clip which they did a couple of years ago “Hibi no Neiro”. There’s not a lot to say, just open it in the recommended browser and enjoy [...]

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The #jeeppuzzle Twitter Campaign

Wednesday, November 24, 2010

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Leo Burnett Iberia recently launched this cool little campaign on twitter for Jeep. Called #jeeppuzzle, the idea was that users would follow the jeeppuzzle profile, and inside that profile, jeep would be following a total of 12 other profiles. Now, in each of those profiles, they would be following a further 36 profiles, with each [...]

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Video: Meet The New Twitter.com

Wednesday, September 15, 2010

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It’s here. The new Twitter.com interface has been released, along with a host of new features that make the site more an app than website, which to me, is a very good thing for twitter, it’s users and future advertisers. So, what’s new? Well, pretty much everything… The first thing you’ll notice is the new right hand panel, [...]

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Infographic: The Meteoric Rise Of Twitter

Tuesday, July 13, 2010

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This is another interesting infographic, this time around twitter’s journey to over 100 million unique users with breakdowns on key events, reasons for growth in social and mobile and a nice breakdown of twitter users in the US. One of the stand out points, is that Twitter has an awareness of 87% while Facebook is just 88% – considering [...]

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Canadian Tourism’s Live Twitter Murals

Sunday, July 11, 2010

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Canadian Tourism has launched a new campaign aiming to grab interest from busy Americans in New York, Chicago and L.A in the hope to lure them up to Canada for a holiday.  And to do this they’ve jumped on the twitter wagon with interesting digital storescapes or what they are calling live twitter murals, that show aggregated tweets and photos from [...]

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Infographic: Twitter Statistics, Facts & Figures

Wednesday, May 12, 2010

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This is the latest social infographic out from website-monitoring and this time it’s on twitter, with the statistics rounded up during the month of April this year. Some of the latest stats show a 55% female skew and primarily 18-34 age distribution at about 45% of all tweeps! Some of the more interesting stats show that 41% [...]

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Live Twitter Artwork: Just Don’t Tell Ashton

Wednesday, May 12, 2010

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Students from the Berghs School of Communication in Sweeden have launched a social experiment that is perfectly themed to attract some serious attention! They are creating a live piece of artwork at Don’t Tell Ashton, a new website that holds the profile images of people who re-tweeted the campaign page in scale to their twitter following, [...]

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Flame It Microsite: How To Train Your Dragon

Wednesday, March 24, 2010

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This is quite a cool digital campaign by StruckAxiom called “Flame It” for the latest DreamWorks movie “How To Train Your Dragon”. It taps into everyones destructive urges and allows you to literally flame anything you can think of online… Check it out here. Friends Facebook pages, twitter accounts, blogs, news or shopping sites, anything! Start flaming and it [...]

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Twitter: The Path To 10 Billion Tweets

Sunday, March 21, 2010

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In March 2010, Twitter recorded it’s 10 Billionth tweet, which is a huge landmark for a company that really only found traction in 2009. To mark the ocassion, Mashable created this infographic to chart the path to 10 Billion Tweets and look at where twitter is now.

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NBC: The Olympic Twitter Tracker

Sunday, February 28, 2010

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If you haven’t seen this already, it’s a pretty cool little app that NBC launched as part of their Winter Olympic coverage for the 2010 Vancouver Games. The Tweet Tracker is made up of a picture grid that expands and contracts each sport depending on the current buzz being generated. You’ll also be able to dig in to see [...]

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Presentation: Protocol Buffers at Twitter

Wednesday, February 24, 2010

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Kevin Weil the Analytics Lead at Twitter released a new presentation about how they are store and analyze of it’s 100 Billion tweets. The presentation is generally focused on different technical conditions but there are also some useful business requirements related to analysis and the storage of massive data as well.

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Google Buzz: is this the bridge to Wave?

Wednesday, February 10, 2010

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Google Wave was a pretty big step up from email – and maybe it was a bit too much of a step leap away from the email messaging we are all used to using for it to gain traction in the marketplace. What could be bridging that gap is Buzz, and it is on its [...]

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SlideShare: McDonald?s Social Media Strategy

Sunday, November 29, 2009

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McDonald’s hasn’t over played their hand in the social space so far, and that’s probably a good thing for most brands to consider when getting into social media. What I like about the McDonald’s approach so far, is that they are there listening, have become willing conversationalists and are activating engagement, BUT are not trying to be [...]

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Live Art Interaction Via Twitter!

Thursday, October 15, 2009

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What’s twitter good for? Ok, thousands of things, but at a top level, strip out the spam and you’re left with a whole lot of live action. So how do you capitalize on live action? Engage followers and collaborate to offer them something they can be apart of. That’s exactly what Johanna Basford is currently doing live on twitter. A [...]

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