Tag Archive | "twitter"

Best Tweeshes: Crowdsourced Musical Tweets

Monday, January 30, 2012

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To celebrate the start of 2012 Belgium based agency VVL BBDO created a crowd sourced piece of music, powered by Tweets. Tapping into the thousands of wish tweets that are sent from all over the world at this time of year. Users simply added the hash tag #tweeshes to all new year wish tweets. These [...]

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Infographic: How To Get More Twitter Traffic

Sunday, January 29, 2012

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Here’s a great infographic that gives some handy tips on how we can all increase the traction on our Tweets. Last year Dan Zarrella analysed 200,000 link containing tweets to identify where in a tweet was the best place to put the link, he’s added to this research by identifying elements within a Tweet that [...]

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Axe Anarchy: First Comic Created in Real Time

Thursday, January 5, 2012

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Here’s a great campaign from Axe/Lynx. Their latest ad campaign in the US, Axe Anarchy, features a video about two experimental fragrances that are unleashed on the world and the chaos that ensues. To support this Axe are launching the first comic to be created in real time, by you! This graphic novel will have [...]

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Infographic: Social Media Holiday Purchases

Wednesday, December 21, 2011

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Here’s an interesting Christmas shopping themed infographic that shows the power of social recommendations around the holiday season. Mr. Youth, a word-of-mouth marketing firm, surveyed around 4,500 adults and found that social media has been a key driver of Christmas gift purchases this year. A few interesting take outs are: 66% of Black Friday purchases were a [...]

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Toyota: The Fastest Painted Website

Monday, November 21, 2011

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Now this is pretty cool. This ‘making of’ video shows how Toyota have created a painted website that streams in real time. The site will be live until 26th November and you can interact with the site and see real time results. If you ‘Like’ or ‘Tweet’ you can see the site light up. Check [...]

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Infographic: The Social Commerce Timeline

Sunday, November 13, 2011

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Here’s a nice infographic from Useful Social Media that shows the Social Commerce journey from back in February 2007 when the first virtual gift was sold on Facebook. Some of the infographic highlights include: Dec 2008 – Dell claimed $1 Million revenue in sales via Twitter Jul 2009 – Facebook’s first retail transaction via 1800-Flowers [...]

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Infographic: Social Media Sharing Trends

Sunday, October 16, 2011

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Here’s a nice little Infogrpahic from AddThis (1.2bn monthly users) on their 5th birthday to visualise user behaviour around social media sharing trends of content across the social web. Here are a few great facts; Peak hour for shareable content is 9:30am, Wednesday is said to be the most sharable day, most users will click shared content [...]

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Twitter Charity Swear Jar

Friday, September 30, 2011

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Here’s a fun idea for a Friday and it helps raise money for charity so leaves you feeling good! We all know how a swear jar works, well here’s the online equivalent. Charity Swearbox is a donation-based site that provides Twitter users with a way to rectify their bad language online. You can login with [...]

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NOKIA: The8N8 Twitter Campaign

Wednesday, September 7, 2011

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Here is something a little different from the guys at Wunderman Buenos Aires in Argentina, for the launch of Nokia’s N8 smart phone. #The8N8 was a twitter based activation campaign where you were required to get 8 popular celebrities to follow you on twitter to win a new Nokia N8. After enlisting top celebrities to [...]

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Infographic: Instagram Facts & Stats

Monday, August 22, 2011

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Since it’s launch into the Apple store back in early October last year Instagram has exploded, reaching 1 million users in just over 2 months (something that took Twitter over 2 years). It’s now growing twice as fast as Flickr. This great Infographic from Followgram shows the journey that Instagram has taken so far. Some [...]

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Twitterblitz for Sartalics: Digital Flash Mob

Sunday, August 7, 2011

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Have you ever wanted to demonstrate sarcasm in an e mail, tweet or in a Facebook post? Well three New York interns working at Bartle Bogle Hegarty (BBH) are trying to make this possible with the introduction of Sartalics, a font to signify a sarcastic tone. In order to give this movement the best possible [...]

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The Twitter Job Hustle Experiment

Saturday, July 2, 2011

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Here is something a little fun for the weekend, it’s called The Twitter Job Hustle experiment, a clever campaign concocted by Bas van de Poel and Daan van Dam in an attempt to score a new job at a leading advertising agency. The pair make up the creative team known as Wonder Years, and here [...]

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Sony Pictures’s DVD Amnesty: Case Study

Tuesday, June 14, 2011

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Sony Pictures were looking for a way to encourage people to update their movie collection and buy new DVDs, a hard job in a dying market. Iris, Sydney came up with a fun solution with ‘The Great DVD Amnesty’, people could trade in their old, unwanted DVDs and get $5 cash back, thus freeing up [...]

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Facebook and Twitter in Real Life: Video

Monday, June 13, 2011

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This is a great video that takes Facebook and Twitter and puts them into the real world, acting out everything that you would do on those networks. Whether it’s a ‘Like’ or a ‘Follow’, it’s all included here. It’s a fun way to showcase how odd our online behaviour can seem when it’s taken out [...]

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Sony Ericsson Xperiments Case Study

Saturday, June 11, 2011

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Check out this case study from Sony Ericsson Australia. To launch their new range of Xperia smartphones they decided to embrace social media and create something engaging for their audience. Unfortunately due to technical difficulties in the past there was some pretty bad brand sentiment on their Facebook page. To overcome this Iris Sydney created [...]

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Infographic: Artistic Impression of Social Media

Sunday, May 29, 2011

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This is a fun Infographic that caught my attention and I couldn’t resist posting it. In terms of what you’d usually look for in an infographic it’s not up there with those that provide interesting facts and figures but it does display quite nicely, an artistic impression of some of our favourite (and not so [...]

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Red Cross Miles: Social Donation Concept

Thursday, May 26, 2011

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Red Cross Miles from Angeliki Karnoupaki on Vimeo. Here is a nice little concept for Red Cross by a few students from the Miami Ad School in Europe. Instead of asking people to donate money the students came up with a concept whereby people could donate their air miles to transport Red Cross staff, therefore [...]

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Turkcell Twitter Campaign: #Turkcell

Thursday, May 26, 2011

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This is a great campaign for Turkcell who were looking to promote their new smart phones bundled with mobile internet. Turkcell’s agency, Rabarba from İstanbul, developed a campaign that would be a great fit for their target market. In order to attract heavy internet users, who tend to avoid online advertising, they created a unique [...]

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FRAMED* Digital Art iPhone App

Wednesday, May 11, 2011

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This is a pretty cool concept from design agency Tha Ltd. They have developed Framed* a ‘platform for new art forms’ which lets you display digital art including interactive art, web applications, motion graphics and illustrations on giant screens. Framed* consists of an iPhone app that links to a 40 inch Samsung LED display, allowing [...]

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Ben & Jerry’s Fair Tweets Campaign

Friday, May 6, 2011

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Love this. Ben & Jerry’s have just launched a new social campaign highlighting the importance of World Fair Trade Day. Called “Fair Tweets“, the campaign leverages your unused twitter characters as messages, hash tags and links to help promote World Fair Trade Day… And depending on how many characters you have spare in each tweet, [...]

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