Tag Archive | "twitter"

Waterstones & Airbnb Seize The #waterstonestexan Moment

Thursday, October 23, 2014

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So you’ve probably heard about the American (a Texan at that) that got locked inside a Waterstone’s bookstore after hours. His initial tweet sparked a hilarious trending conversation, one that was a perfect showcase of the narrative and creative power of the Twitter platform. Get the full lowdown at many different sites, like here: http://www.buzzfeed.com/alanwhite/everyones-going-to-be-tired-today-because-a-texan-got-locked. [...]

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Infographic: State of Social Media 2013

Friday, January 3, 2014

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Here’s a great Infographic that shows the state of social media in 2013. It’s a great reminder of how quickly the world of social media evolves around us and how much can happen in 12 months. A few milestones include: The launch of Vine in January to Vine becoming the most downloaded app in April Instagram [...]

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Infographic: Social Media Stats 2013

Thursday, November 14, 2013

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Here’s a great infographic created by Digital Insights that covers all the latest Social Media facts for this year, including figures, numbers and statistics. Some of the highlights cover: 4.2 billion people use their mobile device to access social media sites There have been over 10 billion Facebook apps developed so far 28% of Retweets on [...]

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Starbucks: Tweet a Coffee

Wednesday, October 30, 2013

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Sometimes it’s the simple ideas that are the most effective and I love this one from Starbucks. The coffee giant has teamed up with Twitter to launch the Tweet-A-Coffee campaign. This allows people to send a $5 Starbucks gift card to anyone in the US via Twitter. It’s a really simple idea, users just need [...]

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Toyota RAV4: Outdoor Website

Wednesday, July 31, 2013

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How do you showcase a new adventure car to a target audience that spends their time outdoors? You take the website to them. This is what Toyota Africa did to bring the new Toyota RAV4 product site to life on an outdoor bike trail at the Bryanston Cycle Park in Johannesburg. The 1.8-km cycling track [...]

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Live Twitter Tennis: Tweet and Shoot

Sunday, May 19, 2013

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Here’s a nice Twitter campaign from We Are Social, Paris, created for finance company BNP Paribas. With the French Open coming up BNP engaged number one French tennis player Tsonga to take part in a Twitter Tennis game. They created ‘Tweet and Shoot’ that uses a Twitter-controlled robot to launch tennis balls at Tsonga live [...]

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#FLOCK: Twitter’s Connected Cuckoo Clock

Monday, April 29, 2013

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You might have heard a little bit about Twitters new ‘Connected Object’ called #Flock. A new coveted Cuckoo Clock that few will ever get hold of, as they’ll be reserved as ‘awards’ to a degree, ceremoniously delivered to individuals, brands and organisations that push the creative boundaries of Twitter… #Flock has been commissioned by Twitter [...]

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Infographic: Social Media Statistics for 2013

Thursday, January 10, 2013

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As we kick off 2013 it’s good to recap some of the impressive stats from 2012. Here’s a great infographic that visualises a piece by the Huffington Post – 100 Social Media Statistics to kick off 2013. A few of the highlights are: 1 Million websites have integrated with Facebook 23% of users check Facebook 5 times [...]

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Allen Solly: Twitter Powered Billboard Sampling

Sunday, December 9, 2012

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Here is a pretty cool twitter powered billboard from India, created to launch a new clothing collection at Allen Solly. The billboard houses about 60 shirts, each rigged with a solenoid and the new collection graphic behind it, and with every tweet, a random solenoid would inch forward, helping to randomly punch the shirts from [...]

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Mercedes: Twitter Powered TVC #YOUDRIVE

Friday, October 19, 2012

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Mercedes-Benz UK has created a social media first by using Twitter to allow viewers to select the ending of the recently launched TVC. Check out this video that shows the promotional trailer for the campaign. The ads, created by Abbott Mead Vickers BBDO, and aired during the X Factor, saw viewers drive the action of a [...]

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Thunderclap: The First Crowdspeaking Platform

Wednesday, July 4, 2012

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I’m a big fan of the non-profit campaigns that Droga5 has created over the years. Besides their commercial success, they’ve demonstrated the power of an idea, how it could influence the culture and make a real difference on social issues. As in the lead of their previous strategy director Hashem Bajwa, Droga5 has launched a [...]

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Vodafone Celebrates 100,000 Facebook Likes

Thursday, June 21, 2012

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It’s great when a brand puts some effort into their milestone celebrations and here’s a nice one from Vodafone Ireland as they reached 100,000 Facebook likes and 20,000 Twitter followers. Vodafone created this video to say thanks to their fans. The video features 10,000 sim cards with some great stop motion video footage. The sim [...]

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BOS Ice Tea: Twitter-Powered Vending Machine

Monday, June 18, 2012

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Here’s another great vending machine installation. This time it’s from South African brand BOS Ice Tea who have launched this Twitter powered vending machine in Cape Town. Users simply have to send a tweet to the BOS account, @bos with the hashtag #BOSTWEET4T and the vending machine will dispense a free sample of BOS Ice [...]

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Mourning Tweets: Tweet Your Respects

Tuesday, June 12, 2012

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Here’s a nice little idea from Ogilvy Argentina that started for one campaign last year but has spread across Twitter to mark other tragic events. To enable mourners to pay their respect to the victims of the Amia terrorist attack in Argentina, Ogilvy developed a site where users could tweet their condolences with the tweet [...]

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TwitPoker: Bet Your Followers

Tuesday, May 8, 2012

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There is just about a “Twit-anything” these days, so why not add something like TwitPoker?! Well, it’s actually a pretty interesting concept, a campaign designed to let you bet your twitter followers in a game of poker. The winner? 180,000 new followers! Created by Y&R Colombia.

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