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Tag Archive | "twitter"
Live Twitter Tennis: Tweet and Shoot
Here’s a nice Twitter campaign from We Are Social, Paris, created for finance company BNP Paribas. With the French Open coming up BNP engaged number one French tennis player Tsonga to take part in a Twitter Tennis game. They created ‘Tweet and Shoot’ that uses a Twitter-controlled robot to launch tennis balls at Tsonga live [...]
Continue reading...#FLOCK: Twitter’s Connected Cuckoo Clock
Monday, April 29, 2013
You might have heard a little bit about Twitters new ‘Connected Object’ called #Flock. A new coveted Cuckoo Clock that few will ever get hold of, as they’ll be reserved as ‘awards’ to a degree, ceremoniously delivered to individuals, brands and organisations that push the creative boundaries of Twitter… #Flock has been commissioned by Twitter [...]
Continue reading...Infographic: Social Media Statistics for 2013
Thursday, January 10, 2013
As we kick off 2013 it’s good to recap some of the impressive stats from 2012. Here’s a great infographic that visualises a piece by the Huffington Post – 100 Social Media Statistics to kick off 2013. A few of the highlights are: 1 Million websites have integrated with Facebook 23% of users check Facebook 5 times [...]
Continue reading...Allen Solly: Twitter Powered Billboard Sampling
Sunday, December 9, 2012
Here is a pretty cool twitter powered billboard from India, created to launch a new clothing collection at Allen Solly. The billboard houses about 60 shirts, each rigged with a solenoid and the new collection graphic behind it, and with every tweet, a random solenoid would inch forward, helping to randomly punch the shirts from [...]
Continue reading...Mercedes: Twitter Powered TVC #YOUDRIVE
Friday, October 19, 2012
Mercedes-Benz UK has created a social media first by using Twitter to allow viewers to select the ending of the recently launched TVC. Check out this video that shows the promotional trailer for the campaign. The ads, created by Abbott Mead Vickers BBDO, and aired during the X Factor, saw viewers drive the action of a [...]
Continue reading...Thunderclap: The First Crowdspeaking Platform
Wednesday, July 4, 2012
I’m a big fan of the non-profit campaigns that Droga5 has created over the years. Besides their commercial success, they’ve demonstrated the power of an idea, how it could influence the culture and make a real difference on social issues. As in the lead of their previous strategy director Hashem Bajwa, Droga5 has launched a [...]
Continue reading...Vodafone Celebrates 100,000 Facebook Likes
Thursday, June 21, 2012
It’s great when a brand puts some effort into their milestone celebrations and here’s a nice one from Vodafone Ireland as they reached 100,000 Facebook likes and 20,000 Twitter followers. Vodafone created this video to say thanks to their fans. The video features 10,000 sim cards with some great stop motion video footage. The sim [...]
Continue reading...BOS Ice Tea: Twitter-Powered Vending Machine
Monday, June 18, 2012
Here’s another great vending machine installation. This time it’s from South African brand BOS Ice Tea who have launched this Twitter powered vending machine in Cape Town. Users simply have to send a tweet to the BOS account, @bos with the hashtag #BOSTWEET4T and the vending machine will dispense a free sample of BOS Ice [...]
Continue reading...Mourning Tweets: Tweet Your Respects
Tuesday, June 12, 2012
Here’s a nice little idea from Ogilvy Argentina that started for one campaign last year but has spread across Twitter to mark other tragic events. To enable mourners to pay their respect to the victims of the Amia terrorist attack in Argentina, Ogilvy developed a site where users could tweet their condolences with the tweet [...]
Continue reading...TwitPoker: Bet Your Followers
Tuesday, May 8, 2012
There is just about a “Twit-anything” these days, so why not add something like TwitPoker?! Well, it’s actually a pretty interesting concept, a campaign designed to let you bet your twitter followers in a game of poker. The winner? 180,000 new followers! Created by Y&R Colombia.
Continue reading...Infographic: Fortune 500 Social Media Statistics
Monday, April 16, 2012
What social media sites are popular with the Fortune 500 companies? Here’s a nice infographic from Go-Gulf.com that shows some key social media statistics for the big corporate players. A few key points: Only 23% have a corporate blog 58% have an active corporate Facebook account 62% have an active corporate Twitter account and have tweeted from [...]
Continue reading...Infographic: The Value of Social Loyalty
Monday, March 26, 2012
With most brands just trying to work out how to best use social media, it’s interesting to look at the flip side where social loyalty is now the big focus of the airline industry (look at all the great KLM work), where social loyalty plays will no doubt transform traditional style frequent flyer programs faster [...]
Continue reading...Infographic: 24 Hours on the Internet
Tuesday, March 13, 2012
Here’s a great infographic showing what happens on the internet every 24 hours, and as you’d have guessed, it’s a lot. The volume of blog posts, time spent on Facebook and video content being uploaded to YouTube has exploded yet again! A few facts that really stand out – each day: 294 billion e mails are [...]
Continue reading...American Express: Sync. Tweet. Save.
Sunday, March 11, 2012
Now this is cool. American Express have launched an interesting play with Twitter which lets US card members turn customised Twitter hashtags into savings. When customers sync their American Express Card with Twitter, they can enjoy exclusive offers loaded directly onto their card. American Express are showcasing “Sync. Tweet. Save.” at SXSW 2012 where all [...]
Continue reading...Coca-Cola: Papertweetos
Saturday, March 10, 2012
Coca-Cola brought tweets to life to celebrate the Argentinean national soccer team playing in Copa América last year. Every time the team play people cheer for them, anytime and everywhere, by tweeting and throwing bits of paper into the air at the stadium during the game. To boost encouragement for the team, Coca-Cola combined the [...]
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