Tag Archive | "Twitter Campaign"

Powerade: Power is Football Twitter Campaign

Thursday, September 22, 2011

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I think it’s pretty clear that twitter has become the default second screen during most big sporting events. So, in leveraging that, the guys at Wunderman Buenos Aires created a live infographic for every game during the Copa America Argentina 2011, which is the most important football championship in South America, and those guys are [...]

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Turkcell Twitter Campaign: #Turkcell

Thursday, May 26, 2011

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This is a great campaign for Turkcell who were looking to promote their new smart phones bundled with mobile internet. Turkcell’s agency, Rabarba from İstanbul, developed a campaign that would be a great fit for their target market. In order to attract heavy internet users, who tend to avoid online advertising, they created a unique [...]

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Volkswagen Fox: Twitter Zoom Campaign

Wednesday, March 2, 2011

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Volkswagen Brazil recently sponsored the biggest music festival in Sao Paulo, the (sold out) Planeta Terra Festival, where they decided to promote their coolest young car, the Fox, through a seriously good mashup of Twitter, Google maps and real world prize locations. Volkswagen hid secret tickets across the entire city, and then displayed them on [...]

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The #jeeppuzzle Twitter Campaign

Wednesday, November 24, 2010

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Leo Burnett Iberia recently launched this cool little campaign on twitter for Jeep. Called #jeeppuzzle, the idea was that users would follow the jeeppuzzle profile, and inside that profile, jeep would be following a total of 12 other profiles. Now, in each of those profiles, they would be following a further 36 profiles, with each [...]

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Ispy Levi’s Twitter Campaign Case Study

Tuesday, December 22, 2009

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This is a little old now, but I’ve been meaning to post it for months! It’s the iSpy Levi’s Twitter Campaign Case Study from their innovative social play earlier this year. Levi’s sent out hand selected people in their signature jeans across Australia and New Zealand while clues were released through twitter as to their [...]

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Twouble With Twitters Viral Video

Monday, March 23, 2009

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While I’m on virals today, here is a good one for all Twitter junkies out there. A great little play on Twitter from a TV series called SuperNews. Forgive me if it’s not exactly on topic for the blog, but none the less you’ll probably enjoy if you use, or hate using twitter! Enjoy. This [...]

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Dell Now Offering Exclusive Twitter Deals

Tuesday, February 10, 2009

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Over the Christmas period Dell was using twitter (@DellOutlet) to alert customers about great offers, it was so popular they made over $1million from twitter traffic alone. Seeing that value, Dell has tuned their twitter strategy to offer Exclusive Twitter Deals to their followers every week, but not only that, they are providing real-time feedback, information and customer [...]

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Gaki Attack – Guerrilla Campaign For Nippon TV

Friday, January 30, 2009

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Nippon TV has just launched an interesting guerrilla campaign (Japan’s most popular tv network). Nippon Tv has partnered with Hulu & Joost to create these mini comedy channels that run 24/7, named Gaki Attack, they lock four comedians in a gym and are randomly punished and tortured for 24 hours through a whole range of hilarious ninja attacks (in true [...]

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