Tag Archive | "Twentythree"

Facebook Blood Groups: Emergency Donations

Wednesday, May 18, 2011


Facebook groups?! I can already here you saying it… Well, they might actually still be relevant for something, and here is a really simple, really smart campaign that helps demonstrate just that. It’s called Facebook Blood Groups, a campaign aimed at acquiring group members based on blood type, so that when the government’s NATAL trauma [...]

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Twentythree Vs. Alex Bogusky Case Study

Monday, June 14, 2010

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This is the very first Cannes entry for TwentyThree, a little hot shop over in Israel that was made famous by hijacking Alex Bogusky’ Facebook page and posting a ransom video requiring him to buy 1% of their agency! And on the back of some pretty serious free publicity the world over, they’ve entered this case study into Cannes [...]

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