Tag Archive | "Toyota"

Toyota: Try My Hybrid

Sunday, February 9, 2014

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The ‘Try my Hybrid’ campaign in Norway is a social + mobile platform featuring real Toyota Hybrid owners – who for no money – signed on to let strangers, friends and neighbours (plus friends of friends through Facebook) test drive their Hybrid. We are told that Toyota Hybrid owners are Norway’s most satisfied car owners. [...]

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Toyota: The iQ Street View Project

Sunday, June 3, 2012

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How annoying is it when you’re using Google Street View only to find you can’t get down that one critical street you needed to? Well, here’s the reason… If the Google Street View Car doesn’t easily fit, they simply don’t got down that road, and forever will that street be inaccessible on Street View. Well, [...]

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Toyota Yaris: Rap Your Rants Facebook App

Sunday, January 8, 2012

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Toyota UK has launched a Facebook app challenging fans to leave a 40 character rant about something that’s been bugging them lately, with the best entires to be turned into music videos recorded by animated rapper Gadget and his sidekick puppet Slick, during a 72 hour social event. Toyota UK has 11,000 fans on Facebook, [...]

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Toyota: The Fastest Painted Website

Monday, November 21, 2011

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Now this is pretty cool. This ‘making of’ video shows how Toyota have created a painted website that streams in real time. The site will be live until 26th November and you can interact with the site and see real time results. If you ‘Like’ or ‘Tweet’ you can see the site light up. Check [...]

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Toyota Scion: Microsoft Surface Experience

Sunday, November 20, 2011

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If you are headed to any of the upcoming Auto Shows late this year or in 2012, chances are you’ll get to play with the “Scion Surface Experience” showcasing Toyota’s new all electric brand of cars on the latest Microsoft Surface tables. Created by the guys at JUXT Interactive. At the Scion stand, you’ll get [...]

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Toyota Prius Projects: Mind Controlled Bike

Thursday, July 28, 2011

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Toyota’s Prius Projects site has been around for a while now, and recently they’ve developed a few very cool projects, including a mind controlled bike from Parlee! Hot of the heels of B-Reel’s mind controlled slot cars, is this hand built Prius x Parlee bike that is controlled through an iPhone App, which in turn, [...]

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Toyota: Auris HSD Site

Monday, September 27, 2010

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Saatchi & Saatchi London, along with B-Reel, have just launched a new campaign site for Toyota Europe’s new Auris HSD. It’s an interesting concept around recycled energy, in that the website is powered by your mouse movements. Stop moving for too long, and the virtual worlds lights go out. Along the way you’ll experience mini-demos of key [...]

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Toyota Auris: Multi-Marker Augmented Reality

Tuesday, March 23, 2010

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Toyota Europe, with Saatchi & Saatchi Germany have launched a new campaign that provides users with a unique Augmented Reality experience through the ability to create their own AR environment by printing various markers from a range of available objects on the website. Users can integrate as many markers as desired to create the ultimate [...]

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Toyota: Sponsafy Your Ride

Thursday, February 18, 2010

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Toyota has launched a new campaign called: “Sponsafy Your Ride” for their involvement in NASCAR in 2010. The campaign idea based on a contest, Toyota fans could make their own customized car using the tools on the Sponsafy Your Ride website or vote for the other designs which they like. The winner will have a [...]

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Follow Me: The New European Prius Campaign

Monday, July 20, 2009

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Saatchi & Saatchi have just launched the new Prius campaign for Toyota Europe. The site is a very stylish mix of beautiful video and real life stories that sit along side the new Prius. Everything works around a “follow me” theme where Toyota have selected leaders in sport, music, exploration and conservation to record their [...]

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3rd Generation Prius Microsite

Tuesday, May 26, 2009

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The new 3rd Generation Prius Microsite has been launched by Saatchi & Saatchi (LA) with EVB & Laika. It’s stunning a mix of Flash, 3D Video, Info Graphics and some amazing art direction. The site takes you through a 3D video world of landscapes and car sequences showcasing the newest features on the 3rd Generation Prius. Throughout the site [...]

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Toyota Innovations Website – Why Not? Campaign

Sunday, February 1, 2009

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Toyota has just launched a new digital campaign website called “Toyota Why Not?” created by global creative agency Dentsu (America). It’s set in a semi-3D world where Toyota is challenging you to help them continue to innovate their technology & environmental benefits for new cars. It’s basically setup to be a shell for user generated content “innovation suggestions” that are [...]

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